Content Discovery & AI Optimization Specialist at American Osteopathic Association | Chicago, IL | $60K/yr – $65K/yr

American Osteopathic Association

Content Discovery & AI Optimization Specialist

Chicago, IL (Hybrid)

$60K/yr – $65K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive AI/LLM optimization and SEO strategy for AOA, with governance over content architecture and performance.

Own AI/LLM optimization, content structure, and semantic formatting for better machine understanding.
Must-have: 3–5 years in SEO plus GA4 and a CMS experience.
Standout: Hybrid in-office presence and a governance-focused playbook to scale impact.

Job Description

Responsibilities

AI & LLM Optimization
Monitor and analyze how LLMs (ChatGPT, Gemini, Perplexity, Claude, etc.) interpret and summarize AOA content.
Identify inaccuracies or gaps in AI-generated outputs and recommend corrective content strategies.
Optimize content structures including entities, FAQs, citations, and topical authority to improve LLM recognition.
Test prompts regularly to evaluate representation of membership, board certification, CME, and OMED content.
SEO Strategy & Execution
Lead SEO optimization for AOA web properties, including metadata, internal linking, schema markup, and content hierarchy.
Conduct keyword and entity research to inform content planning, with a focus on semantic and conversational search.
Perform technical SEO audits to ensure crawlability, indexing, accessibility, and content accuracy.
Content Discovery & Digital Architecture
Manage site taxonomy, tagging frameworks, and structured content models to improve cross-site discoverability.
Enhance content clarity, hierarchy, and alignment with user intent across AOA digital properties.
Recommend improvements to page templates, URL structures, and navigation to support optimized findability.
Performance Monitoring & Reporting
Track organic search performance using GA4, Search Console, and SEO platforms.
Develop insights dashboards to assess AI visibility, search trends, and entity representation.
Deliver actionable insights that inform campaign planning, content development, and optimization priorities.
Governance, Standards & Best Practices
Maintain AOA’s SEO & AI Optimization Playbook, including metadata standards, schema templates, and content-structuring guidelines.
Provide training and documentation to reinforce findability best practices across teams.

Requirements

Experience with SEO management tools such as SEMrush, Moz, Screaming Frog, Google Search Console and SiteImprove.
Experience with Google Analytics 4 and/or enterprise analytics platforms.
Understanding of LLM behavior and emerging AI search platforms (e.g., ChatGPT, Gemini, Claude).
Experience optimizing content for AI/LLM environments, including semantic search strategies.
Experience with structured data (schema markup), metadata, taxonomy, and digital content architecture.
Proficiency with CMS platforms (Sitecore, WordPress, or like platforms).
Strong analytical and communication skills and experience collaborating with content, marketing, and IT/web teams.
Bachelor’s degree in marketing, communications, information science, digital strategy, or a related field.
3–5 years of experience in SEO, content optimization, or digital strategy.
Must have the ability to lift/move up to 25lbs.

Preferred

Knowledge of healthcare, professional associations, online education / certification programs, and membership content models.
Experience with framing KPIs and reporting for current and emerging platforms.

American Osteopathic Association

The American Osteopathic Association (AOA) represents more than 197,000 osteopathic physicians (DOs) and osteopathic medical students; promotes public health; encourages and funds scientific research; serves as the primary certifying body for DOs; and is the accrediting agency for colleges of osteopathic medicine. To learn more about DOs and the osteopathic philosophy of medicine, visit www.osteopathic.org.

Chicago, Illinois, USA

285 employees (24 in marketing)

www.osteopathic.org