Responsibilities

• Social Media Strategy & Campaign Execution
• Develop and execute integrated social media campaigns aligned with business, marketing, industry, and communications objectives.
• Create campaign strategies, content plans, messaging frameworks, and channel-specific activation plans.
• Manage end-to-end execution, including planning, content development, publishing, community management, and reporting.
• Partner with internal stakeholders and external agencies to deliver campaigns effectively and on time.
• Identify opportunities to use emerging trends, platform features, and industry conversations to increase reach and engagement.
• Manage paid social campaigns, including audience targeting, budget oversight, creative coordination, performance tracking, and optimization.
• Community Management
• Manage social communities across LinkedIn, X, Instagram, Facebook, YouTube, and emerging channels such as Reddit and Substack.
• Grow North America audiences of clients, prospects, and key stakeholders.

Requirements

• Demonstrated experience developing and executing integrated social media and content campaigns.
• Strong writing, communication, content-planning, and channel-specific messaging skills.
• Experience managing organic and paid social Campaigns, including targeting, budgets, creative coordination, measurement, and optimization.
• Experien ce managing online communities across major and emerging social platforms.
• Ability to use analytics, KPI reporting, insights, and A/B testing to improve performance.
• Ability to collaborate effectively with executives, subject-matter experts, communications, marketing, legal, business stakeholders, and external agencies.
• Sound judgment and the ability to monitor, escalate, and coordinate responses to sensitive issues.
• Creativity, community-building expertise, attention to brand standards, and a data-driven mindset.