Content Development Manager

USA (Hybrid)

$90K/yr – $120K/yrMid LevelFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the creation and evolution of sales enablement content and learning programs that tie to product and marketing strategy, driving seller performance across buyer stages.

  • Content architecture and a centralized library to keep assets current and accessible.
  • Curriculum design with Articulate 360 to boost sales readiness and transformation initiatives.
  • Cross-functional collaboration to ensure content quality, strategic alignment, and data-driven improvement.

Job Description

Responsibilities - Develops and maintains a diverse range of sales enablement content, such as pitch decks, battle cards, templates, playbooks, case studies, and sell-sheets in partnership with Product Marketing. - Manages a centralized sales content library, ensuring all materials are up to date, organized, and easily accessible to the sales team; Highspot experience preferred. - Designs curriculum and learning pathways that support sales performance and transformation initiatives, including e-learning modules, self-paced programs, instructor-led training, and modular learning experiences using Articulate 360. - Works closely with marketing, product, and subject matter experts to create relevant, accurate, and high quality content aligned with company strategy. - Tracks and analyzes content performance metrics and gathers feedback to continuously improve content effectiveness and alignment with sales goals - Optimizes content for different stages of the buyer’s journey, various buyer personas, and specific sales scenarios. - Stays informed about industry trends, market shifts, and competitor messaging to inform content strategy and ensure competitive messaging. Requirements - Content Writing & Design – Strong ability to create engaging and persuasive content tailored for sales engagement and learning environments. - Learning Experience Design – Expertise in curriculum design, e-learning creation, and structured learning pathways; proficiency in Articulate 360 (Storyline & Rise) required. - Content Strategy – Ability to understand broader business and sales strategy to design content and learning that drive objective outcomes. - Technical Proficiency – Familiarity with sales enablement platforms, content management systems, and CRM tools; Highspot experience strongly preferred. - Analytical Skills – Ability to interpret content performance and training effectiveness data to drive continuous improvement. - Collaboration & Communication – Excellent interpersonal skills to work effectively across teams and functions; adept at gathering stakeholder input and articulating learning recommendations. - Organization – Strong organizational skills to manage content libraries and complex learning initiatives. Nice_to_have - Highspot experience strongly preferred. - Proficiency in Articulate 360 (Storyline & Rise) required. Benefits - Flexible work environment - hybrid (if near an office) or 100% remote - Work-life balance - Medical benefits, Retirement matching - Generous paid time off - Learning Management System available through the Intranet providing free access to nearly 500 online training modules and personal development programs - Dynata offers their new colleague the opportunity to work in an open and global culture, where they welcome feedback and ideas from their colleagues. You will be working in a challenging and inspiring environment with talented colleagues from all over the world. - We have great opportunities for growth and professional development. - And much more!
Dynata logo

Dynata

At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading responder accuracy, reliability, and commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making. We serve more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers in North America, South America, Europe and the Asia-Pacific region. Learn more at www.dynata.com.

Founded in 1999
Shelton, Connecticut, USA
4.6K employees (768 in marketing)

Traffic Signals

Monthly Visitors
3.6M
Monthly Google Ads Budget
$3.5K
Traffic Source Mix
Search
4%
Direct
49.1%
Referral
42.5%
Social
0.5%
Paid
3.6%

Headcount Trend

Current headcount: ~4.6K

Marketing Team

Marketing Team Size
748 (16% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$31.5M
Last Raise
$31.5M
Debt Financing, 2 years ago

Funding History

  • May 2024
    Debt Financing • $31.5M
  • Jan 2015
    Private Equity

Recent News