Content Development Manager

USA (Hybrid)

$90K/yr – $120K/yrMid LevelFull time

Posted 3 months ago

Job Summary

Own the creation and evolution of sales enablement content and learning programs that tie to product and marketing strategy, driving seller performance across buyer stages.

  • Content architecture and a centralized library to keep assets current and accessible.
  • Curriculum design with Articulate 360 to boost sales readiness and transformation initiatives.
  • Cross-functional collaboration to ensure content quality, strategic alignment, and data-driven improvement.

Job Description

Responsibilities - Develops and maintains a diverse range of sales enablement content, such as pitch decks, battle cards, templates, playbooks, case studies, and sell-sheets in partnership with Product Marketing. - Manages a centralized sales content library, ensuring all materials are up to date, organized, and easily accessible to the sales team; Highspot experience preferred. - Designs curriculum and learning pathways that support sales performance and transformation initiatives, including e-learning modules, self-paced programs, instructor-led training, and modular learning experiences using Articulate 360. - Works closely with marketing, product, and subject matter experts to create relevant, accurate, and high quality content aligned with company strategy. - Tracks and analyzes content performance metrics and gathers feedback to continuously improve content effectiveness and alignment with sales goals - Optimizes content for different stages of the buyer’s journey, various buyer personas, and specific sales scenarios. - Stays informed about industry trends, market shifts, and competitor messaging to inform content strategy and ensure competitive messaging. Requirements - Content Writing & Design – Strong ability to create engaging and persuasive content tailored for sales engagement and learning environments. - Learning Experience Design – Expertise in curriculum design, e-learning creation, and structured learning pathways; proficiency in Articulate 360 (Storyline & Rise) required. - Content Strategy – Ability to understand broader business and sales strategy to design content and learning that drive objective outcomes. - Technical Proficiency – Familiarity with sales enablement platforms, content management systems, and CRM tools; Highspot experience strongly preferred. - Analytical Skills – Ability to interpret content performance and training effectiveness data to drive continuous improvement. - Collaboration & Communication – Excellent interpersonal skills to work effectively across teams and functions; adept at gathering stakeholder input and articulating learning recommendations. - Organization – Strong organizational skills to manage content libraries and complex learning initiatives. Nice_to_have - Highspot experience strongly preferred. - Proficiency in Articulate 360 (Storyline & Rise) required. Benefits - Flexible work environment - hybrid (if near an office) or 100% remote - Work-life balance - Medical benefits, Retirement matching - Generous paid time off - Learning Management System available through the Intranet providing free access to nearly 500 online training modules and personal development programs - Dynata offers their new colleague the opportunity to work in an open and global culture, where they welcome feedback and ideas from their colleagues. You will be working in a challenging and inspiring environment with talented colleagues from all over the world. - We have great opportunities for growth and professional development. - And much more!
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Dynata

At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading responder accuracy, reliability, and commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making. We serve more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers in North America, South America, Europe and the Asia-Pacific region. Learn more at www.dynata.com.

Founded in 1999
Shelton, Connecticut, USA
4.6K employees (768 in marketing)

Salaries

Posted range

$90K/yr – $120K/yr

Taken straight from the job posting.

The middle of this range ($105K) is 24% above the median base salary for Content Manager roles in the United States ($85K).

Content Manager median pay in the United States

$85K/yr

Most earn $75K to $100K. Based on 65 salaries, including bonus and equity.

See all Dynata salaries

Marketing Team

Marketing Team Size
748 (16% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$31.5M
Last Raise
$31.5M
Debt Financing, 2 years ago

Funding History

  • May 2024
    Debt Financing • $31.5M
  • Jan 2015
    Private Equity

Traffic Signals

Monthly Visitors
3.6M
Monthly Google Ads Budget
$3.5K
Traffic Source Mix
Search
4%
Direct
49.1%
Referral
42.5%
Social
0.5%
Paid
3.6%

Headcount Trend

Current headcount: ~4.6K

Recent News

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Content Development Manager

Dynata · USA · Hybrid