Content Development Lead

New York City, NY (On-site)

$106K/yr – $144K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the social and content engine that feeds global campaigns, balancing executive messaging, platform growth, and data-backed optimization.

  • Growth/Content Strategy: Own integrated content and editorial calendars tied to campaigns and events.
  • Channel Ownership: Lead social across LinkedIn, X, and YouTube with both organic and paid programs.
  • Measurement & Collaboration: Track performance, generate recommendations, and coordinate with cross-functional partners and agencies.

Job Description

Responsibilities

  • Develop and execute an integrated content strategy aligned with NA marketing priorities
  • Create thought leadership, campaign content, and executive messaging
  • Manage TCS' social media presence across platforms
  • Plan and execute organic and paid social media campaigns
  • Develop editorial calendars aligned to campaigns and events
  • Track and analyze performance metrics to optimize strategy
  • Collaborate with cross-functional teams and external agencies
  • Remain up to date on social media trends and apply them to campaigns
  • Analyze campaign performance and provide recommendations for improvement

Requirements

  • 8–10 years' experience in social media, content marketing, or digital marketing
  • Strong writing, editing, and storytelling skills
  • Experience with LinkedIn Campaign Manager, Sprinklr, or similar tools
  • Data-driven mindset with strong analytical skills
  • Experience working in a global, matrixed organization

Preferred

  • Experience in technology services or consulting
  • Executive communications and thought leadership experience
  • Knowledge of SEO, paid media, CMS platforms
  • Experience using AI tools for content creation
  • Strategic thinking
  • Attention to detail
  • Stakeholder management
  • Innovation mindset
  • Ability to manage multiple priorities
Tata Consultancy Services logo

Tata Consultancy Services

Tata Consultancy Services (TCS) is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys since its inception in 1968. Our consulting-led, innovation-driven services help businesses evolve as perpetually adaptive enterprises, staying ahead in an ever-changing digital landscape. Recognized for excellence in software development, we rapidly apply and scale new technologies, driving long-term value and scalable transformation. Many of these relationships have endured for decades, navigating every technology cycle from mainframes in the 1970s to Artificial Intelligence today. A part of the Tata Group, India’s largest multinational business group, TCS has a highly skilled workforce of over 607,000 consultants in 55 countries and 180 service delivery centers across the world. Caution against fraudulent job offers: TCS doesn’t charge any fee throughout the recruitment process. Refer here: https://www.tcs.com/careers/india/recruitment-fraud-alert

Founded in 1968
Mumbai, Maharashtra, IN
669K employees (8,371 in marketing)

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$253
Traffic Source Mix
Search
29.1%
Direct
49.4%
Referral
2.6%
Social
11.9%
Paid
0.1%

Headcount Trend

Current headcount: ~690.8K

Marketing Team

Marketing Team Size
3,746 (1% of company)
Median Career Experience
17 years
Median Tenure
5.9 years
Marketing Roles Posted (Last 30 Days)
6

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