Content Designer, E-Commerce and Marketing

Stoughton, MA (Hybrid)

$65K/yr – $79K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive ecommerce content design and asset creation for Franklin Sports, delivering cohesive digital visuals and campaigns that boost product storytelling and conversions.

  • Own design of ecommerce assets across PDPs, social, and ads, aligned with brand storytelling.
  • Must-have: 2-5 years in digital design for ecommerce with strong Adobe Creative Suite including animation.
  • Standout: Motion design experience and familiarity with sports/lifestyle brand contexts.

Job Description

Responsibilities

  • Design and optimize ecommerce focused designs across digital storefronts with compelling product storytelling, feature callouts, comparison graphics, and conversion-focused layouts
  • Create static and animated content including GIFs, motion graphics, paid social ads, and organic social assets across digital channels
  • Build digital advertising assets optimized for Meta, TikTok, YouTube, Google, retail media, and marketplace platforms
  • Develop enhanced product content and enhanced marketplace assets including Amazon A+, Walmart.com, etc.
  • Support product launches with cohesive creative assets across all customer touchpoints
  • Partner with marketing and social teams to develop creative that supports brand storytelling, campaign performance, and community engagement across both paid and organic channels
  • Contribute creative ideas that elevate product presentation and overall customer experience while maintaining brand consistency
  • Analyze consumer behaviors, competitor content, and digital trends to optimize creative effectiveness
  • Photo manipulation, retouching, color correction, clipping, and asset cleanup as needed
  • Manage multiple projects while maintaining strong attention to detail and meeting deadlines
  • Other duties as assigned
  • Interaction with internal and external parties; ability to make independent decisions

Requirements

  • Bachelor’s degree in Graphic Design or related field
  • 2-5 years of experience in digital design, eCommerce marketing, or creative content development
  • Strong understanding of eCommerce platforms, digital marketing assets, social content, and PDP best practices
  • Expert-level proficiency in Adobe Creative Suite with a special emphasis on animation tools
  • Experience designing for digital marketing, social media, email, web, and eCommerce platforms
  • Portfolio showcasing strong digital creative, social, and brand storytelling work
  • Experience within sporting goods, consumer products, lifestyle, or eCommerce brands preferred

Preferred

  • Experience with After Effects and digital motion design
  • Familiarity with HTML, CSS, JavaScript, and Shopify
  • Understanding of digital marketplace content standards
  • Knowledge of digital marketing performance and conversion-focused design
  • Curiosity and familiarity with AI-assisted creative workflows, including content ideation, image generation, asset refinement, and production optimization for digital marketing and eCommerce applications
  • Understanding of social-first creative trends and platform best practices

Benefits

  • Employee Discounts
  • 401K with immediate participation and a 1% match, a retirement 401(K) match of 3% safe harbor match, plus a potential profit-sharing retirement contribution of 1% after a full calendar year of employment
  • After 30 Days Waiting Period:
  • 20 days PTO program/13 Paid Holidays (prorated)
  • Health, Dental, Vision Insurance
  • Company Paid AD&D and Life Insurance (2 times Base Salary)
  • Voluntary Life and AD&D Insurance
  • Voluntary Accident Insurance, Critical Illness or Hospital Indemnity
  • Company Paid Short- and Long-Term disability plans
  • Flexible Spending with $680 Carry Over option and Dependent Care Account Plans
  • Employee Life Assistance Plan and Identity Theft Protection Support
  • Tuition Reimbursement after waiting period

FRANKLIN SPORTS INC

Shop Franklin Sports for sports gear, baseball equipment, indoor & outdoor games. Soccer, football, & more. View our full catalog of equipment, gear & games.

Memphis, Tennessee, USA
5 employees (1 in marketing)

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
1