Responsibilities

• Build and maintain a monthly content calendar with symptom cluster rotation, hook format variation, and audience tilt labeling
• Track performance signals (saves, shares, DMs) and use them to inform what gets recycled and what gets retired
• Flag high-performing evergreen content for a six-month repost with a fresh hook
• Identify emerging clinical angles — new research, renamed conditions, updated clinical guidance — that are relevant to Tolu's audience and convert them into content quickly
• Apply Tolu's voice consistently: smart, warm, clinically informed, and written like the friend who did the research and also lived it
• Never diagnose. Never prescribe. End every piece with a clear handoff to a practitioner
• Use only pre-vetted statistics — no approximations, no invented numbers
• Ensure all Tolu references accurately reflect that Tolu supports the practitioner's investigation; the clinical reasoning is always theirs

Requirements

• Active certification in functional nutrition (FNLP, FBS, IFN, NTA, or equivalent) or a related integrative health discipline
• Clinical training that includes the functional medicine framework: root cause investigation, and the body-systems thinking
• Direct experience with perimenopause or menopause — either as a practitioner specializing in this transition, or as a woman who has navigated it and sought answers beyond conventional care
• Demonstrated ability to translate complex clinical concepts into plain, resonant language — without dumbing it down and without overstating it
• Familiarity with Instagram Reels as a format: hooks, pacing, voiceover rhythm, b-roll selection, caption structure
• Bachelor’s degree in Communications, Marketing, Journalism, Health Sciences, or a related field is beneficial

Preferred

• Board certification or advanced training in women's health, hormones, or integrative/functional medicine (NAMS, IFM, IWHI, or equivalent)
• Experience creating health content for a clinical or practitioner audience — not just a consumer wellness audience
• Existing presence in the integrative women's health community (depth of trust matters more than follower count)
• Comfort working in a fast-moving early-stage environment where the strategy evolves alongside the product