Responsibilities

• Partner with the Social Media Content Director to develop and execute a content strategy across platforms, driving consistency and growth.
• Lead the planning, shooting, and editing of high-quality video and photo content that showcases our toys, team, and brand story.
• Produce polished, scroll-stopping short-form videos with a strong point of view and a keen sense of platform-native storytelling.
• Drive the creative ideation process, bringing fresh concepts, leading brainstorms, and pushing our content from good to genuinely great.
• Own the production workflow: managing shoot logistics, asset libraries, and publishing schedules with minimal oversight.
• Monitor social trends, cultural moments, and competitor content to identify opportunities and keep our brand ahead of the curve.
• Mentor junior team members and contractors as needed, setting a high creative bar across the board.

Requirements

• 3–5+ years of hands-on content creation experience, with a portfolio that demonstrates range, quality, and measurable impact.
• Deep fluency in short-form video for TikTok, Instagram Reels, and YouTube Shorts. You understand the nuance of each platform and know how to make content that performs.
• Expert-level proficiency with video and photo editing tools (Adobe Premiere Pro, After Effects, Photoshop, DaVinci Resolve, or equivalent).
• A strong creative eye backed by the technical skills to execute your vision independently, from concept through final delivery.
• Proven ability to manage multiple projects in a fast-paced environment, hitting deadlines without sacrificing quality.
• Strong communication and collaboration skills. You're as comfortable presenting a creative concept as you are taking direction and iterating quickly.
• A proactive, self-directed mindset with the judgment to know when to move fast and when to slow down and get it right.