Responsibilities

• Content Production: Capture and produce high-quality photography and video (including short-form Reels, TikToks, and Shorts) that highlight lodging, F&B, boat rentals, retail, and the natural landscape of Lake Mead.
• Brand Storytelling: Develop branded series and seasonal campaigns that showcase associate expertise, guest adventures, and community/partner stories across all lines of business.
• Platform Management: Manage day-to-day content packaging and scheduling for Instagram, Facebook, TikTok, YouTube, and LinkedIn, ensuring all posts are optimized for performance and reach.
• Strategic Planning: Execute the content calendar in alignment with seasonal peaks and marketing goals, providing field-based insights to help shape future marketing decisions.
• Community Engagement: Lead UGC (User-Generated Content) efforts by curating guest content and supporting onsite activations, including influencer visits, media opportunities, and pop-up events.
• Technical Execution: Edit and deliver polished assets using industry-standard tools for use across websites, email campaigns, signage, and on-site guest communications.
• Compliance & Collaboration: Collaborate with Corporate Marketing and the Director of Operations to ensure all content adheres to brand standards and National Park Service (NPS) protocols.
• Performance Tracking: Monitor engagement metrics and platform trends to create actionable reports that inform data driven decisions for the LMMA team.
• Asset Management: Maintain a searchable digital library of all raw and edited footage, ensuring assets are organized, tagged, and accessible for future use.
• Equipment Stewardship: Responsible for the specialized care, maintenance, and storage of technical gear (cameras, drones, audio) in a challenging desert and water environment.

Requirements

• High School Diploma/G.E.D. equivalent required
• Strong knowledge of content creation tools by platform, plus Adobe Creative Suite (Photoshop, Premiere Pro)
• Deep knowledge of how different platforms operate and understanding of interpreting analytics
• Able to communicate clearly and concisely, both orally and in writing
• Able to accurately handle confidential and sensitive information
• Must be service and safety oriented, with awareness of timelines, urgency, common sense, and strong attention to detail; strong organization and time management skills
• Strong level of knowledge and comfort with Windows operating system and MS Office software required
• Availability for seasonal position (May 2026 – October 2026)

Preferred

• Secondary education in a related field is preferred