Own integrated content and growth initiatives to raise brand awareness, connect with consumers through data-driven storytelling, and translate insights into category growth and new product momentum.

• Growth Infrastructure: Build and refine brand storytelling across websites, socials, and newsletters to elevate awareness and drive engagement.
• Content Engine: Create and manage visual content (photos/videos) and copy across channels, plus SEO/SEM research and WordPress-based updates.
• Performance Analytics: Analyze site traffic and audience data to set goals, measure impact, and surface consumer insights for category management and new product ideas.