Responsibilities

• Manage and schedule 30+ posts per week across Instagram, Facebook, TikTok, LinkedIn, and YouTube for multiple clients using Metricool.
• Develop and execute content strategies tailored to each client's brand and platform.
• Plan and conduct monthly on-site content shoots, capturing photo and video assets.
• Write scripts for reels, videos, and occasional commercial content.
• Design graphics, infographics, carousels, branded posts, and ad creatives using Adobe Illustrator.
• Edit photos and videos for social media such as YouTube Shorts and digital ads.
• Maintain consistent, aesthetically cohesive Instagram grids per client brand guidelines.
• Engage with audiences across platforms — liking, commenting, following, and managing DMs to nurture leads.
• Participate in monthly content strategy sessions with clients (in-person and virtual).
• Collaborate with internal team on additional design projects as needed.

Requirements

• A minimum of 2 to 3 years of experience in a content creation and social media strategy role within home improvement, retail, or similar industries.
• A proven track record of successfully managing content and growing and evolving social media channels.
• Adept at building and maintaining client relationships.
• Experience with Adobe Creative Cloud (Illustrator and Photoshop) and Canva.
• Experience using Metricool or a similar social media scheduling platform (Sprout Social, Hey Orca, etc).
• Proficiency with camera equipment (Canon EOS R8 or similar DSLR/mirrorless), use of lighting, and audio gear.
• Strong understanding of social media trends and platform algorithms.
• Experienced with AI tools such as Large Language Models (ChatGPT, Claude, etc) and Generative AI and ability to use AI to support content ideation, copywriting, and workflow efficiency.
• Excellent time management skills to work a minimum of 1–2 weeks ahead of schedule.
• Candidates must be able to demonstrate previous or current work in social media content creation and provide examples of where they have used AI to improve their workflow. Examples may include portfolios, social accounts, prompt examples, or other work examples.

Preferred

• After Effects experience for basic motion graphics.
• YouTube content creation experience.
• Experience using Camera Raw, Light Room and Premiere Pro.
• Experience managing business-to-business (B2B) clients on LinkedIn.
• Bachelors degree in Visual Communications, Journalism, Communications, or Advertising

Benefits

• 401(k) with profit sharing
• PTO – paid time off
• Health Insurance reimbursement provided
• Full-time position