Content Creator Social Media Manager

Detroit, MI (On-site)

$22/hr – $25/hrMid LevelFull time

Posted 5 months ago

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Job Summary

Lead content creation for The Loft Ferndale, combining short-form video and luxury graphics to showcase the brand and drive growth.

  • Own ideation, filming, and editing of short-form content for IG/FB to boost organic reach.
  • Must-have: CapCut proficiency, with Premiere as a strong plus.
  • Standout: Luxury visuals literacy and ability to work autonomously in a growth phase.

Job Description

Responsibilities

  • Ideate, create, and edit short-form content for IG and FB, with a focus on intentional, brand-aligned storytelling, luxury graphics
  • Capture content on-site at The Loft 3 days per week
  • Stay current on beauty, salon, and lifestyle trends
  • Curate inspiration from leading salons nationwide and internationally
  • Develop repeatable content formats for organic growth and paid ads
  • Video – Film and edit short-form Reels, TikToks, and Shorts — primarily in CapCut, with Adobe Premiere a strong plus
  • Turn quiet salon moments into compelling, watchable content
  • Create paid ad-ready video: talking-head, voiceover, or atmosphere-driven formats
  • Graphic Design – Produce polished graphics in Canva and/or Adobe
  • Support IG Stories, promotional assets, and brand visuals
  • Work within a defined brand guide with strong aesthetic instincts
  • Creative Direction – Bring original ideas — formats, series, moments worth capturing
  • Curate inspiration from leading salons and luxury lifestyle brands
  • Contribute to paid ad concepts with platform-native thinking

Requirements

  • CapCut proficiency; Adobe Premiere a strong plus
  • Canva and/or Adobe (Photoshop, Illustrator, or Express)
  • Photography basics — light, composition, and mood
  • Luxury visual literacy
  • Speed and creative autonomy

Preferred

  • Comfort on camera when needed
  • Experience building something in early-stage environments
  • Ability to work independently