Content Creator & Social Lead, Menswear

Wyomissing, PA (Remote)

Salary Not AvailableSenior Level3+ years expFt Salaried

Posted 2 months ago

Top 1% of applicants do these two things.

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Job Summary

Own fast, studio-to-social video for a menswear brand, turning on-set shoots and iPhone filming into consistent, high-performing Instagram and TikTok content that grows a community and informs future ideas.

  • Content Creation & Publishing:Concept, shoot, edit, and publish social video across IG and TikTok with rapid turnaround.
  • Channel Growth & Community: Launch and scale the TikTok channel while engaging audiences via comments/DMs.
  • Content Strategy & Optimization: Translate performance data into evolving ideas, seasonal concepts, and opportunities across campaigns.

Job Description

Responsibilities

  • Concept, shoot, and edit short-form video for Instagram and TikTok
  • Produce content primarily on iPhone with a strong understanding of platform-native formats
  • Develop ideas rooted in product, styling, and menswear culture
  • Execute quickly and consistently, with a focus on what performs
  • Manage and publish content across Instagram and TikTok
  • Play a key role in launching and growing our TikTok channel
  • Maintain a consistent cadence of content, evolving as we scale
  • Concept social-first video ideas ahead of seasonal shoots
  • Capture content on set alongside the Creative Director
  • Ensure we leave with a strong library of usable, high-performing content

Requirements

  • 3+ years creating social content (for a brand or personally)
  • portfolio that demonstrates results
  • Demonstrated ability to concept, shoot, and edit content that performs on TikTok and/or Instagram
  • Deep familiarity with social trends, formats, and pacing
  • Strong creative instincts, taste level, and a clear point of view
  • Comfortable shooting on iPhone in a fast-paced content environment
  • Ability to generate ideas consistently and execute at a high level
  • Strong interest in menswear, styling, and fashion culture

Preferred

  • Comfortable appearing on camera
  • Basic design skills for stories or simple graphics
  • Examples of content that has driven strong engagement or growth