Responsibilities

• Content Creation & Production - Shoot and edit platform-native content across formats: short-form video, memes, reactive posts, in-office moments, event and shoot footage, product content, and whatever the internet invents next
• Content Creation & Production - Participate in and help organize bi-weekly content shoots, delivering 100+ pieces of content per month
• Content Creation & Production - Write hooks, overlays, and captions with genuine wit and wordplay. On-screen text is a creative act, not a caption box to fill
• Content Creation & Production - Show up on camera with confidence and charisma, including as a face of the brand when needed
• Content Creation & Production - Stay organized enough to film, submit, and get content through review, approval, and posting on time, every time
• Trends and Ideation - Stay deeply plugged in to what is happening on social and across the broader cultural conversation
• Trends and Ideation - Bring specific trends, sounds, and formats to brainstorms before they peak, with a clear take on whether they are right for the brand
• Trends and Ideation - Understand that just because a trend exists does not mean it is ours to use. Have the judgment to know the difference and the confidence to push back when it is not a fit
• Strategy, Performance & Optimization - Review and interpret social performance data to refine future content
• Strategy, Performance & Optimization - Test new formats regularly and track what outperforms baseline engagement
• Strategy, Performance & Optimization - Adapt content based on what the data is telling you, not just what feels right
• Strategy, Performance & Optimization - Ensure content is optimized per platform: right format, right length, right aspect ratio
• Strategy, Performance & Optimization - Maintain strong alignment with platform strategy while keeping content feeling alive, not templated
• Cross-Functional Collaboration - Work with Brand and Sales to ensure content supports launches and key selling periods
• Cross-Functional Collaboration - Respond to ad hoc requests from influencer, affiliate, and brand teams without losing momentum on the core calendar
• Cross-Functional Collaboration - Take feedback well and quickly. A note on the work is not a note on you? - Help with organic and paid content as well as agency-led requests?

Requirements

• 2-4 years of experience in content creation for TikTok, Instagram, or YouTube Shorts and a portfolio and work samples to show for it
• Ability to concept, shoot, and edit independently from start to finish across all content types
• You have a track record of growing audiences and producing high-performing short-form content
• You’re collaborative, flexible, and take feedback well in a creative team setting

Preferred

• Bonus if you’re well-versed in the Adobe suite

Benefits

• Healthcare, Vision, & Dental: Competitive / Best in Class Plans
• FSA & HSA Options: Pick what suits you (can’t do both).
• 401K with 3% Match: Eligible after 90 days.
• Financial Planning & Charity Match
• PTO , Paid Holidays, Sick Days, Volunteer time, Summer Fridays
• Classpass Membership
• Continuous Learning & Dedicated Learning Hours
• Remote & Hybrid Work Options
• Commuter Benefits
• Women In Toys Membership
• Parental Leave: After 1 year.