Responsibilities

• Create engaging short-form video content, including reels and short videos, for the City of Midland’s social media platforms.
• Collaborate with various City departments to identify and capture content that highlights programs, services, events, and initiatives.
• Film, edit, and produce video content using mobile devices or other equipment to ensure high-quality, visually appealing posts.
• Monitor social media trends and incorporate relevant styles, formats, and best practices into content creation.
• Work efficiently to produce and deliver content within tight timelines and quick turnaround expectations.
• Assist in planning and maintaining a content schedule to support the City’s communication goals.
• Ensure all content aligns with City branding, messaging, and communication standards.
• Ability to sit, stand and move from building to building.

Requirements

• High school diploma or GED required.
• Experience creating short-form video content for social media platforms such as Instagram, Facebook, or TikTok.
• Basic knowledge of video recording and editing using mobile devices or editing software.
• Familiarity with current social media trends, formats, and best practices.
• Ability to communicate and collaborate effectively with staff from various departments.
• Ability to manage multiple assignments and meet quick turnaround deadlines.
• Strong attention to detail and creativity in content development.
• Must be able to provide examples of previously created content.