Content Creator - Ice Cream

Responsibilities

• Shoot, edit and produce social-first content for TikTok, Instagram Reels, YouTube Shorts and emerging platforms, including creator-style formats, product storytelling, lifestyle content and polished brand executions
• Turn Creative Direction into content that performs, interpreting briefs accurately and adding your own creative ideas
• Develop content ideas for different audiences, adapting to each brand's identity, cultural context and platform behavior
• Create strong visual hooks that capture attention in the first seconds and hold it to the end
• Spot cultural moments, trends and new platform formats early, and adapt them into brand-appropriate content
• Manage the full production workflow: concepting, shooting, staging, lighting, editing, captioning and final delivery
• Keep an organized library of raw footage, photography and edited files
• Collaborate with social strategists, creative leads and brand partners so content is on-brief, on-brand and built to perform
• Present your work to brand partners, respond constructively to feedback and flag scope or timeline changes early
• Use platform analytics and engagement data to refine creative decisions

Requirements

• Skilled shooting on iPhone and DSLR or mirrorless cameras, with strong lighting in studio and real-world settings
• Advanced editing in tools such as Adobe Premiere Pro, Final Cut Pro, After Effects, CapCut, Canva or Edits
• Experience across short-form vertical video, product-led content, lifestyle and creator-style formats
• A strong eye for composition, styling and staging
• Copywriting instincts for captions, hooks and on-screen text
• Ability to take a brief from concept to delivery without constant guidance
• Deep understanding of how each platform works and what makes content perform on it
• Experience spotting trends early and adapting them for brands
• Experience creating content for varied audiences across more than one brand identity
• Comfortable receiving Creative Direction and delivering independently

Preferred

• Experience in food and beverage, ice cream, FMCG or consumer lifestyle
• Cross-cultural or multi-brand content experience
• Experience directing influencers or on-camera talent
• Proficiency with Gen AI tools relevant to content creation, such as ideation, scripting, image generation and research
• Experience building personal AI workflows to improve efficiency and quality
• Agentic approach to briefs: breaking them down, finding the most efficient route and delivering with minimal guidance
• Ability to critically evaluate AI outputs and apply human creative judgement