Responsibilities

• Monitor and master the most significant trends on the newest digital platforms (with a specific emphasis on TikTok and Youtube) and conceive of new ways to use these trends to tell the stories of our products.
• Oversee the creative execution of short-form and long-form marketing videos using a data-driven, test-and-learn approach in collaboration with production managers and crew.
• Write scripts that combine a variety of storytelling narrative devices including narration, scripted copy, soundbites, video b-roll and graphics.
• Conceptualize new storytelling angles.
• Conduct on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent.
• Direct on-camera talent to obtain optimal line delivery of scripted content.
• Work with videographers to gather video assets (i.d.identify needed video cover, set-up locations and direct videographers to shoot b-roll).
• Oversee the editing process. Collaborate with editors from pre-production to delivery, including providing feedback on edits, assist conceiving of graphics and on-screen text.
• Analyze performance data and use data to create incremental video optimizations of that scale.
• Available to drive, and occasionally travel, to locations in order to film and gather footage and conduct interviews.

Requirements

• 3 years of experience in video Writing/Production required..
• Must be comfortable acting on set/on-set experience.
• Deep understanding of digital mediums.
• Ability to work in a fast-paced and ever-changing environment.

Preferred

• 5+ years of experience bringing scripts to life through Video and Film/Visual Storytelling preferred.
• Completed internships in a related field, engaged in freelance work, or personal projects can be just as important as formal education preferred.
• A highly creative self-starter who can work both independently and collaborate well with different teams.
• Mastery of the dominant storytelling approaches on digital platforms, especially TikTok, but also Facebook/Instagram, YouTube.
• Mastery of on-set creative leadership.
• Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways.