Content Creator

Responsibilities

• Develop and manage strategic, brand-aligned content calendars for Instagram, Facebook, TikTok and other relevant social media platforms.
• Create, schedule and publish engaging content tailored to each platform and target audience.
• Identify, evaluate and manage influencer partnerships that align with brand objectives.
• Establish performance objectives and prepare monthly analytics reports to evaluate results and inform future content strategies.
• Monitor audience engagement, respond to inquiries promptly and oversee customer review activity across brand social channels.
• Maintain consistent, accurate and on-brand visual identities across all social media accounts.
• Remain current on emerging social media trends, platform updates, design tools and applications, identifying timely opportunities for brand participation.
• Collaborate with restaurant operators and marketing team to develop compelling content in support of campaigns, events and evergreen initiatives.
• Lead innovative brand storytelling across social platforms while consistently representing and reinforcing each brand’s DNA.
• Develop fresh, engaging messaging that supports brand platforms, campaigns and strategic priorities.

Requirements

• Experience: Minimum 1 Year
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or similar
• Previous experience in the restaurant, food service or hospitality industries
• Previous experience in social media management
• Able to work nights and weekends as needed
• Current with the latest digital technologies, social media and content trends