Responsibilities

• Develop original, brand-aligned content concepts that push culture forward and reflect the Equinox point of view for organic and paid social.
• Film elevated, social-first video content in our clubs, in our office, and on-location throughout NYC—capturing movement, energy, and the luxury of the Equinox environment.
• Edit short-form videos with a refined sense of pacing, composition, and platform fluency across TikTok, Instagram, and emerging channels.
• Partner closely with Social, Creative, and Marketing teams to ensure every asset meets Equinox’s standards of craft and brand integrity.
• Capture a range of content—from events, shoot BTS, training & performance, lifestyle moments, club interiors, and creator-led storytelling.
• Stay ahead of cultural and platform trends, bringing forward new ideas, formats, and editing styles that feel distinctly Equinox.
• Deliver fast, clean, polished edits with multiple versions for testing and optimization for paid social.
• Concept and execute performance marketing video ads that balance Equinox’s luxury brand standards with performance-driven storytelling hooks, CTAs, and narrative structures.
• Craft and edit audio for paid social ads, including voiceover direction, music selection and licensing, sound design, and mixing.

Requirements

• Proven experience concepting, filming, and editing short-form content for culture-driven or luxury brands.
• An independent self-starter with production savviness
• Skilled behind the camera, comfortable directing talent, and able to capture dynamic, in-the-moment footage with intention.
• Expert in editing tools such as Adobe Premiere, CapCut, or Final Cut, with a portfolio that demonstrates elevated craft.
• Able to work on-site in NYC and travel between clubs and locations as needed.
• Highly organized, proactive, and able to operate independently while upholding a luxury brand standard.
• Deeply attuned to culture, fitness, fashion, and the visual language of modern luxury.