Responsibilities

• Social Media Creation, Editing & Publishing
• Film, edit, schedule, and publish organic content across Instagram, Facebook, Pinterest, and YouTube, executing against the monthly strategy and content calendar set by the Strategist.
• Conduct regular in-store content capture sessions (photo and short-form video), coordinating with sales floor staff, department leads, and product vendors to source compelling, on-brand material to showcase promotions, new products, events, and our community.
• Write captions and social copy consistent with Midwest Photo brand voice guidelines, adapting the tone and format appropriately across platforms, based on audience types and demographics.
• Manage Metricool scheduling, publishing, and platform-level engagement monitoring; flag performance trends to the Strategist for monthly reporting.
• Monitor comments, DMs, and community engagement across platforms; respond promptly and escalate as appropriate.
• Video Production & YouTube
• Plan, film, edit, and publish long-form and short-form video content for YouTube, including product reviews, gear guides, Learning Studio recaps, and event coverage.
• Manage the YouTube channel: titles, descriptions, thumbnails, tags, and publishing cadence in alignment with SEO and content strategy direction.
• Coordinate with vendor representatives and in-store experts for collaboration content about products; manage the logistics of shoots, including scheduling, equipment, and asset storage.

Requirements

• Experience in content creation, digital marketing, social media management, or a related role.
• Demonstrated ability to create and publish content independently across multiple social platforms.
• Experience with Meta Ads Manager or a similar ad manager platform
• Proficiency in video editing.
• Strong written communication skills with a demonstrated ability to write on-brand copy across formats.
• Comfortable working in-store and on-camera; able to independently plan and execute content shoots.

Preferred

• Experience in video production and editing (Premiere Pro, Final Cut, or equivalent); YouTube channel management a plus.
• Knowledge of or genuine interest in photography, cameras, and the photography equipment industry.
• Degree in marketing, communications, digital media, or a related field.

Benefits

• 401(k) with Company Match
• Medical, Dental & Vision Insurance
• Life Insurance
• Employee Discount
• Paid Time Off (PTO)
• Paid Holidays
• Profit Sharing