Responsibilities

• Develop compelling social media content tailored to different platforms such as Facebook, Instagram, Twitter, and LinkedIn, ensuring brand consistency and audience engagement
• Conduct social listening to gather insights on audience sentiment, trending topics, and competitor activities to inform content strategies
• Create visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance digital storytelling
• Support digital marketing campaigns by performing keyword research, analyzing web and social media analytics with Google Analytics and marketing performance tools
• Proofread and edit content for clarity, accuracy, and brand voice before publication
• Collaborate with the marketing team on branding initiatives and e-commerce projects to ensure cohesive messaging across all channels

Requirements

• Currently enrolled in a college or university program related to marketing, communications, graphic design, or a similar field; internship credit is required
• Strong knowledge of social media platforms including Facebook, Instagram, Twitter, LinkedIn, and their respective best practices for content creation and management
• Experience with media editing tools such as Adobe Photoshop, Adobe Illustrator, and video editing software is highly desirable
• Familiarity with social listening tools like Hootsuite or Buffer for social media management and analytics
• Basic understanding of SEO principles, Google Analytics, web analytics, and digital marketing performance monitoring
• Excellent written communication skills with an eye for proofreading and editing
• Ability to work independently as well as collaboratively within a team environment
• Creative mindset with a passion for digital marketing trends and innovative content strategies

Preferred

• Experience with media editing tools such as Adobe Photoshop, Adobe Illustrator, and video editing software is highly desirable
• Familiarity with social listening tools like Hootsuite or Buffer for social media management and analytics
• Creative mindset with a passion for digital marketing trends and innovative content strategies

Benefits

• Flexible schedule