Responsibilities

• Support the Creative Team, Photographer, and Videographer in the development and production of content across brand channels.
• Create and produce visual content for e-commerce, marketplace, social media, digital marketing, website, email, and other customer-facing channels.
• Create original photo and video content using mobile devices, cameras, and other appropriate production tools.
• Participate in photo and video productions, including assisting with set preparation, product styling, props, shot execution, and production support.
• Apply and demonstrate nail products or tips on their own hands when required for content creation, including hands-in-frame photography and video.
• Help develop creative concepts, mood boards, shot lists, visual references, and other production materials.
• Edit photography, video, graphics, and other visual assets for different channels and placements.
• Create content variations and adaptations based on channel requirements, campaign needs, and established creative direction.
• Monitor current visual, cultural, and social trends, including emerging aesthetics, content formats, creators, and platform behaviors.
• Identify relevant trends and contribute ideas for how they can be thoughtfully adapted to the brand.

Requirements

• Demonstrated experience creating visual content, including photography, video, graphics, or a combination of these.
• Strong visual sense and understanding of composition, styling, color, lighting, and visual storytelling.
• Strong awareness of current visual trends, social aesthetics, digital culture, and emerging content formats.
• Ability to adapt trends and references to an established brand identity.
• Genuine interest in nails and nail products, with willingness to learn and engage with the category.
• Ability and willingness to apply and demonstrate nail products or tips on their own hands as part of assigned content production.
• Proficiency in Adobe Creative Cloud, including Photoshop and Premiere Pro.
• Strong proficiency creating photo and video content using smartphones and mobile-first creative tools.
• Familiarity with tools and editing applications commonly used for contemporary social and digital content creation, such as CapCut and similar platforms.
• Ability to create content that feels native to current digital and social aesthetics while maintaining brand consistency.