Responsibilities

• Content Creation, LinkedIn and Youtube (~30%)
• Maintain a four- to eight-week rolling content calendar. While planning matters, your primary value is in the daily creation and output of content—the calendar serves execution, not the other way around.
• Create a minimum of 3 posts per week for the Activ Energy company page, plus content for leadership personal brands (CEO, Chief Science Officer, and sales leaders) for LinkedIn publication on their individual accounts.
• Write and produce content across three core pillars: Return on Investment — the cornerstone of our thesis. When an operator spends $200,000 on a nanoActiv® completion and generates $1.5 million in incremental revenue in the first 12 months, that story needs to be told clearly, compellingly, and repeatedly. We celebrate ROI, not sales. Industry Intelligence — market trends, basin-level insights, and thought-leadership content, including collaboration with industry voices such as Richard Spears. Team & Culture — leadership spotlights, milestones, and content that shows the caliber of people behind the technology.
• Adapt content for each platform’s native accent—the way people naturally communicate on LinkedIn differs from YouTube, X, or other channels. Same message, platform-appropriate delivery.
• Maintain brand voice consistency across all channels and content types.
• Note: Customer partnership content (operator testimonials, field coverage) is welcome when available but is not a planning assumption. Operators rarely want to broadcast their competitive edge, so this content is opportunistic, not programmatic.
• Video Production (~25%)
• Plan, shoot, and edit short-form video content (60–90 seconds) optimized for LinkedIn and YouTube as primary channels.
• Capture footage at the office, in the field, and at industry events—including product demonstrations, treatment-day coverage, and behind-the-scenes content that communicates scale and seriousness.
• Develop and execute a B-roll-forward production style: visually compelling footage with text overlays and/or AI-generated voiceovers (e.g., ElevenLabs) as a repeatable, templated workflow.
• Edit raw footage into polished clips optimized for each platform (vertical for Reels/Shorts, landscape for LinkedIn/YouTube feed).
• Develop a repeatable video production workflow: shot lists, interview prep, lighting/audio standards, and a consistent editing style that reinforces brand identity.
• Maintain organized media libraries and archive raw footage for future use.
• Sales Support (~10%)
• Develop and maintain public-facing competitive battlecards that position nanoActiv® against the competition—this is the highest-priority sales support deliverable.
• Capture video of sales team members articulating the nanoActiv® value proposition, treatment stories, and competitive positioning—interviews and staged sessions that can feed into public-facing content, sales decks, or leave-behinds.
• Support case study production in coordination with the CMIO and Design Consultant when treatment data is packaged and ready.
• Conference & Event Content (~15%)
• Produce content for industry conferences: booth graphics, handout materials, presentation decks, and pre/post-event social campaigns. Attend events to capture real-time content—photos, video, interviews—and turn it around quickly for social publishing.
• Produce post-event deliverables: recap posts, highlight reels, and lead follow-up materials.
• Coordinate with the Office Manager on event logistics, swag shipments, and booth setup.