Responsibilities

• Plan, research, and create engaging content for multiple channels, including blog articles, white papers, case studies, and eBooks
• Social media content and campaigns
• Website copy and landing pages
• Email and direct marketing campaigns
• Align content with marketing and demand generation goals by collaborating with internal stakeholders
• Develop and maintain a consistent brand voice across all content formats
• Leverage AI tools to accelerate content creation and editing workflows
• Generate content drafts, outlines, and variations
• Optimize content for SEO/AEO, readability, and engagement
• Apply critical thinking and editorial judgment to refine AI-generated content for accuracy, tone, and brand alignment
• Stay current on emerging AI tools and recommend new efficiencies and best practices
• Interview internal and external subject matter experts to develop accurate, insightful content
• Partner with Sales, Product Marketing, Engineering, and Product Development teams to produce technical and educational content
• Collaborate with Product Marketing Managers and design teams to create visually compelling assets (infographics, eBooks, etc.)
• Plan and execute social media campaigns aligned with marketing initiatives
• Manage content calendars and publishing schedules across channels
• Monitor trends and recommend new platforms or opportunities for engagement
• Support PR initiatives by drafting and distributing press releases
• Identify and develop both internal and external newsworthy content opportunities
• Ensure alignment between PR efforts and digital/social amplification strategies? (content amplification)Note: kept as a single actionable item

Requirements

• Exceptional written and verbal communication skills
• Strong storytelling ability with attention to clarity, tone, and audience
• Demonstrated ability to manage multiple projects and deadlines
• Experience using AI tools to enhance content creation and productivity
• Strong critical thinking and problem-solving skills
• Skillful in using graphic design, photography, and video to tell a story
• Ability to work on their own, anticipate questions or problems, and work through a solution

Preferred

• Bachelor’s Degree in Marketing, Communications, Journalism and/or five years’ experience in a related field
• Proficiency in MS Office, including use of CoPilot to efficiently handle workload
• Familiarity with Adobe suite applications and/or Canva experience
• Ability to communicate in English