Content Creation & Brand Management Coordinator

Los Angeles, CA (On-site)

$29/hr – $33/hrIntern/New Grad2+ years expFull time

Posted 23 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the school’s marketing and communications program, driving campaigns, social media, content creation, analytics, and cross‑department collaboration to strengthen brand and engagement.

  • Lead multi-channel marketing initiatives with a focus on student and program highlights
  • Develop and analyze performance metrics to inform strategy
  • Coordinate internal and external content production and vendor relationships

Job Description

Responsibilities

  • Coordinate and implement marketing, communications, and outreach initiatives that promote school programs, events, performances, services, and strategic priorities.
  • In partnership with department leadership, develop and execute Thornton's social media strategy across multiple platforms, including editorial planning, content creation, community engagement, and performance analytics. Execute campaigns that highlight student achievement, faculty excellence, academic programs, performances, and institutional priorities.
  • Monitor and evaluate marketing and outreach initiatives, using analytics and audience insights to recommend strategies that improve engagement and effectiveness.
  • Maintain integrated marketing and communications calendars to ensure the timely execution of campaigns, projects, and key initiatives.
  • Coordinate the design, production, and distribution of print and digital communications materials, including brochures, flyers, advertisements, signage, presentations, web content, social media assets, and event collateral.
  • Draft, edit, and proofread content for a variety of communications, including announcements, newsletters, promotional materials, press releases, website content, and social media.
  • Ensure consistent application of university and school brand standards, messaging, and visual identity across all communications and marketing materials.
  • Develop reports and analyze performance metrics to evaluate digital content, social media engagement, audience growth, and brand awareness.
  • Serve as a liaison between internal stakeholders and external creative service products, including designers, photographers, videographers, printers, and media representatives.
  • Manage project timelines, production schedules, and deliverables to ensure high-quality work is completed on time.

Requirements

  • Excellent written and verbal communication skills and a strong aptitude for storytelling.
  • Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
  • Understanding of social media strategy, audience engagement, digital communication, and brand stewardship.
  • Ability to interpret analytics and performance metrics to inform communication strategies.
  • Collaborative, proactive, and relationship-oriented, with sound judgment and attention to detail.
  • Commitment to supporting a vibrant academic, artistic, and student-centered community.
  • Demonstrated creativity with the ability to develop compelling content tailored to diverse audiences and communication platforms.
  • Bachelor's degree in communications, marketing, public relations, journalism, arts administration, or a related field.
  • Experience developing and managing digital communications across social media, websites, email marketing, and print.
  • Experience creating engaging written, visual, and multimedia content for diverse audiences.

Preferred

  • Bachelor's degree in communications, marketing, public relations, journalism, arts administration, or a related field.
  • Experience developing and managing digital communications across social media, websites, email marketing, and print.
  • Experience creating engaging written, visual, and multimedia content for diverse audiences.
  • Experience with social media management, analytics, content management systems, and digital content creation tools.
  • Experience with photography, videography, graphic design, and/or short-form video production.
  • Experience supporting communications, marketing, or audience engagement initiatives in higher education, arts, nonprofit, or other mission-driven organizations.

Benefits

  • Comprehensive health, dental, and vision coverage
  • Generous retirement benefits
  • Tuition assistance for employees and eligible family members
  • Professional development and career growth opportunities
  • Discounts to USC sporting events and campus activities
  • Access to a wide range of employee wellness programs
University of Southern California logo

University of Southern California

The University of Southern California is a leading private research university located in Los Angeles, the capital of the Pacific Rim.This is the official LinkedIn presence for the University of Southern California. This account is managed and mediated by the staff of USC University Communications. Content (including posts from 3rd parties) that include videos, photographs, opinions and links to content outside of this channel do not necessarily represent the University of Southern California’s academic goals or opinions. Community guidelines: Alumni and students are welcome to post professional updates and news. Posts containing solicitations, product placements, derogatory or inflammatory comments are prohibited and will be removed. Off-topic comments will also be removed. Posts are not regularly monitored. Please note: for questions regarding degrees offered and admissions policies please call (213) 740-2311.

Los Angeles, California, USA
24K employees (1,022 in marketing)

Traffic Signals

Monthly Visitors
7.7M
Monthly Google Ads Budget
$1.6M
Traffic Source Mix
Search
44%
Direct
47.9%
Referral
6.8%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~23.8K

Marketing Team

Marketing Team Size
642 (3% of company)
Median Career Experience
15 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$19.6M
Last Raise
$10.8M
Grant, 1 years ago

Funding History

  • Feb 2025
    Grant • $10.8M
  • Jan 2025
    Grant • $5.9M
  • Jul 2024
    Grant

Recent News