Responsibilities

• Create marketing content such as blog posts, articles, landing pages, case studies, and long-form thought leadership pieces
• Write across brand touchpoints: campaign concepts & taglines, headlines, ads, decks/presentations, scripts, and print
• Develop content focused on AI applications within multifamily and property management
• Collaborate with marketing and product teams to align content with campaign strategies
• Research industry trends, property management challenges, and emerging AI technologies
• Help establish and maintain brand voice and messaging frameworks
• Edit and optimize content for readability, SEO, and marketing performance
• Support content needs for campaigns, product launches, and educational resources
• Manage multiple projects in an environment where priorities can shift—without sacrificing craft

Requirements

• Experience writing marketing or industry content related to multifamily, property management, or proptech
• Strong understanding of the multifamily industry and property management operations
• Demonstrated ability to write about complex, technical, or AI focused concepts for non-specialist audiences without flattening the nuance
• Excellent writing, editing, and storytelling skills
• Strong research ability and attention to detail
• Comfort collaborating with designers, marketers, and senior stakeholders
• Ability to work independently and manage deadlines in a contract environment