Responsibilities

• Serve as the primary content strategy advisor for assigned business units or marketing teams.
• Present and deliver UX content recommendations built on research and data to a diverse set of partners and stakeholders
• Train business units content creators on enterprise content standards for web, email, paid media, and AI that empower distributed teams to plan, create, and optimize high-impact content
• Lead discovery meetings and workshops with business units and internal stakeholders to understand their content needs, challenges, and opportunities.
• Help build and maintain documentation that enables teams to activate and adhere to enterprise guidelines
• Represent an informed content POV during collaborative, cross-functional working sessions
• Roll out content guidance to business units, content authors, and marketers across the organization with training sessions
• Show content success metrics and use insights to improve performance, engagement, and customer experience
• Review digital content and comprehensive recommendations on information architecture, clarity, consistency, accessibility, content reuse, and SEO/GEO best practices.
• Partner with the other Content Strategists to inform strategy and process improvements.

Requirements

• A link to a portfolio of your work (required).
• Bachelor's degree in Marketing, Business, Digital, or a related field or equivalent working experience
• Proven experience in digital content strategy, digital marketing, UX writing, content design, enterprise content operations and management, content systems architecture, or related fields.
• Proven experience with end-to-end content strategy for large scale experience redesigns for complex, content-heavy digital experiences.
• Progressively complex marketing and digital experience, including digital content planning, user journeys, SEO/GEO, and analytics.
• Strong applied understanding of customer journeys, digital channels, content performance metrics, and personalized content experiences.
• High degree of organization and meticulousness to ensure comprehensive recommendations, content accuracy, and adherence to brand guidelines.
• Proven track record of building cross-functional relationships and partnerships with SEO/GEO, UX, CX, analytics, marketing technology teams, and key stakeholders.
• Excellent written, verbal, and presentation skills.

Preferred

• Experience with CMS platform Adobe Experience Manager (AEM), CCMS platforms, and modular content strategy is a plus.
• Experience with content design system documentation, metadata and taxonomy, and content modeling is a plus.
• Strong understanding of marketing automation tools, Salesforce Marketing Cloud is a plus.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*