Content & Community Marketing Lead

Bloomington, MN (On-site)

$55K/yr – $85K/yrMid Level1+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the content and community engine to amplify authentic creator-driven conversations and cross-platform engagement, shaping voice and momentum across social, blog, email, and events.

  • Content & Community Infrastructure: Coordinate calendars and publish across social, blog, email, and community spaces to ensure timely, on-brand assets.
  • Engagement & Creator Collaboration: Manage day-to-day community activity, respond to comments, engage advocates, and support creator campaigns and launches.
  • Performance & Insights: Track engagement metrics, surface trends, and compile reports to inform future content and community strategies.

Job Description

Responsibilities

  • Assist in creating and publishing content across social, blog, email, and community channels
  • Coordinate the content calendar and ensure timely delivery of assets
  • Support development of short-form content (social posts, emails, newsletters, UGC highlights)
  • Help repurpose creator and customer content across platforms
  • Manage day-to-day activity in community spaces (e.g., youtube, Facebook, forums, social comments)
  • Respond to comments, questions, and conversations in a timely and brand-aligned way
  • Identify and engage active members, advocates, and contributors
  • Support community initiatives such as AMAs, challenges, and events
  • Assist with execution of creator collaborations, campaigns, and launches
  • Coordinate logistics for community events (virtual or in-person)

Requirements

  • 1-4 years of experience in content marketing, social media, or community management
  • Strong written communication skills with an eye for brand voice and tone
  • passions for social media, online communities, and digital culture
  • Highly organized with the ability to manage multiple projects at once
  • Comfortable engaging directly with customers and creators

Preferred

  • Experience managing communities on platforms like Slack, Discord, or Reddit
  • Familiarity with content and social tools (e.g., Hootsuite, Sprout, Notion, Canva)
  • Experience supporting influencer or creator campaigns
  • Basic understanding of analytics tools (Google Analytics, social insights, etc.)
Crecera Brands logo

Crecera Brands

Crecera Brands is the driving force behind Sportsman’s Guide, Salt Strong, The Golfer's World, Play Baseball, and Play Softball, five of America’s leading retailers of hunting, camping, fishing, baseball, softball, and golf equipment and apparel. For nearly 50 years, our companies have been dedicated to helping our customers enjoy the fun, freedom and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, saltstrong.com, tgw.com, playbaseball.com, and playsoftball.com.

Founded in 1977
Minneapolis, Minnesota, USA
70 employees (14 in marketing)

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$49.6K
Traffic Source Mix
Search
30.7%
Direct
29%
Referral
2.6%
Social
5.5%
Paid
12%

Headcount Trend

Current headcount: ~70

Marketing Team

Marketing Team Size
14 (20% of company)