Responsibilities

• Social Media Strategy & Management
• Own and manage the organization's social media presence across platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, and other emerging channels.
• Develop and execute a social media strategy aligned with brand strategy, organizational goals, brand standards, community engagement objectives, and recruitment initiatives.
• Create and maintain monthly and quarterly content calendars.
• Monitor social media trends, platform updates, and best practices to optimize engagement and performance.
• Manage day-to-day publishing, scheduling, monitoring, and moderation activities.
• Build and cultivate online communities that support patient education, employee engagement, recruitment, and brand advocacy.
• Respond to comments, messages, reviews, and inquiries in a timely, professional, and brand-consistent manner.
• Follow HIPAA-compliant protocols when responding to patient comments, reviews, and messages containing protected health information (PHI), escalating reputation management concerns and sensitive communications as appropriate.
• Content Creation & Storytelling

Requirements

• Education: Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, English, or a related field.
• Experience: 3+ years of experience managing social media, content marketing, digital communications, or community engagement.
• Demonstrated experience growing and managing social media communities and engagement.
• Experience creating content across multiple platforms and formats, including short-form video.
• Technical Skills: Strong understanding of social media platforms, algorithms, and audience engagement strategies.
• Working knowledge of healthcare marketing regulations and HIPAA considerations.
• Experience using social media management tools such as Sprout Social, Hootsuite, Buffer, or similar platforms.
• Proficiency with Canva and Microsoft Office applications.
• Familiarity with Google Analytics and social media analytics tools.
• Basic photo editing and video editing capabilities.

Preferred

• Healthcare, hospital, physician practice, post-acute care, urgent care, or healthcare services experience.
• Experience supporting employer branding and recruitment marketing initiatives.
• Experience with email marketing platforms and content management systems.
• Experience creating and editing short-form video content for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.