Responsibilities

• Content Creation (the core of the role)
• Shoot original photo and short-form video at HQ — product, athletes, ambassadors, lifestyle B-roll.
• Design, Edit and finish content for organic and paid placements (Reels, TikToks, Shorts, statics, story content).
• Build growth creative for paid social in collaboration with the growth team — hooks, variations, A/B-ready cuts.
• Stay on top of trends and translate them into BUBS-flavored content fast.
• Organic Social Channels
• Own the content calendar, scheduling, and publishing across Instagram, TikTok, Facebook, YouTube, and LinkedIn.
• Manage community: DMs, comments, mentions, and meaningful engagement with our people. Our people include professional skiers, mountaineers, former NFL players, professional surfers, full time moms, runners, adventurists and all sorts of life enthusiasts.
• Learn and live the BUBS voice. It should inspire, be fun and be relatable. Write captions that hook, with a voice that sounds like BUBS — not just any wellness brand.
• Track performance and adjust — content cadence, formats, and copy — based on what the numbers say.
• Social Commerce
• Manage and grow our shoppable storefronts (TikTok Shop, Instagram Shop).
• Partner with the growth team on conversion tracking and optimization.
• Photoshoots, Activations & Partners
• Support concepting, shotlists, and on-set execution for brand shoots.
• Help run onsite activations — capture, post, and feed the channels in real time.
• Support influencer, creator, and partner collabs, including product seeding and content handoffs.

Requirements

• 3–5+ years creating content for a DTC brand or agency.
• A reel or portfolio that shows you can shoot AND cut short-form video that actually performs.
• Hands-on with Adobe Suite, CapCut, Canva, Claude Design and or similar tools.
• A sharp eye for trends — you spot, adapt, and execute fast without losing the brand.
• Strong copywriter. Your captions hook, and you have an instinct for short-form rhythm.
• Comfortable with social analytics — you read what’s working and adjust on the fly.
• Track record managing organic social channels with a consistent voice and aesthetic.
• Understand both growth creative (hooks, performance, CTR) and organic creative (story, community, earned attention) — and know the difference.
• Fluent in Shopify, Google Workspace, Slack, and a project management tool (Asana or similar).
• Organized, self-directed, and easy to work with cross-functionally. Willing and able to work in the Encinitas office 4 days per week.

Preferred

• You’ve shot for an active, outdoor, fitness, or supplement brand.
• You’ve grown a channel from scratch — yours, a friend’s, or a brand’s.
• You have hands-on social commerce experience (TikTok Shop, IG Shop, Shopify integrations).

Benefits

• Health, dental, and vision coverage.
• Unlimited PTO.
• Free BUBS product.
• Fun work environment next to the beach. A small, scrappy, on-site team that delivers work it’s proud of — and a brand with a story worth telling.