Responsibilities

• The content calendar and weekly publishing rhythm
• Turning customer questions, objections, installs, trips, reviews, and dealer feedback into content
• Technical accuracy, in coordination with product experts
• Content that supports product pages, email/SMS, campaigns, and conversion paths
• Daily community engagement — comments, DMs, sentiment, questions, feedback
• Monthly dealer content packs and campaign-specific assets
• The UGC and customer-proof pipeline: sourcing, permissions, deployment
• Creator, influencer, and brand collaborations, plus podcast and stage follow-up
• AI and modern tooling to move faster: briefs, transcripts, captions, variants, reporting
• A simple weekly scorecard and learning loop

Requirements

• Have 3–6 years in content, social, community, brand, ecommerce, creator, automotive, outdoor, or enthusiast marketing
• See content as a business engine, not a publishing function
• Love the outdoors, vehicles, gear, and enthusiast communities — or are genuinely hungry to learn
• Can turn product information into useful, engaging content
• Are organized enough to run a calendar without becoming a calendar clerk
• Use customer questions, reviews, DMs, and sales feedback as content inputs
• Can work with a shooter/editor, product experts, ecommerce, and sales without dropping details
• Are comfortable using AI and modern tools to move faster
• Build systems, not just one-off posts
• Take direct feedback and use it to sharpen the work

Preferred

• See content as a business engine, not a publishing function
• Love the outdoors, vehicles, gear, and enthusiast communities — or are genuinely hungry to learn
• Can turn product information into useful, engaging content
• Are organized enough to run a calendar without becoming a calendar clerk
• Use customer questions, reviews, DMs, and sales feedback as content inputs
• Can work with a shooter/editor, product experts, ecommerce, and sales without dropping details
• Are comfortable using AI and modern tools to move faster
• Build systems, not just one-off posts
• Take direct feedback and use it to sharpen the work