Responsibilities

• Own and execute the written voice across Fait brands, ensuring messaging is strategic, research-driven, and audience-specific.
• Write and manage all social media content for Family Vision and Fait Companies, aligning with marketing goals, seasonal themes, and performance objectives.
• Develop and maintain a content calendar that supports campaign priorities and business initiatives.
• Write and manage monthly digital newsletters, including subject lines, headlines, and calls-to-action optimized for engagement.
• Develop persuasive copy for sell sheets, optometry kits, retail partner materials, landing pages, and promotional campaigns.
• Collaborate closely with the Senior Creative Manager to ensure alignment between messaging and visual execution.
• Support the development of nurture campaigns and automated email sequences as marketing automation evolves.
• Conduct light competitive and industry research to inform positioning and messaging strategy.
• Work with stakeholders in other departments to support internal and external communication initiatives.
• Participate in campaign planning and brainstorming sessions, contributing strategic content ideas.

Requirements

• 3-6+ years of experience in content marketing, marketing communications, or strategic copywriting.
• Strong portfolio demonstrating experience writing for both B2B and B2C audiences.
• Ability to develop and adapt messaging frameworks across multiple brands and audience segments.
• Experience creating email campaigns, newsletters, social media content, landing page copy, and sales enablement materials.
• Familiarity with HubSpot or similar email/CRM platforms.
• Ability to analyze performance metrics (open rates, click-through rates, engagement) and adjust messaging accordingly.
• Strong research skills and the ability to translate industry insights into compelling, strategic content.
• Attention to detail that impacts brand perception and profitability.
• Must be a true team player and maintain a high level of integrity.
• Ability to manage multiple projects simultaneously and work well under pressure in a fast-paced environment.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance