Content Campaign Marketing Specialist

Naperville, IL (Hybrid)

$75K/yr – $80K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own content strategy and paid media execution for ampliFI, turning business priorities into measurable content and demand outcomes across finance and loyalty audiences.

  • Content ownership: from brief to delivery with brand-aligned storytelling across social, blogs, newsletters, and sales materials.
  • Campaign and distribution: plan and launch B2B campaigns, coordinate assets, and optimize paid search and social for ROI.
  • Channel optimization: integrate design, SEO, and analytics to drive engagement and performance across website, LinkedIn, and email.

Job Description

Responsibilities\n- Lead AmpliFI’s content across channels including social, blogs, newsletters, case studies, whitepapers, and sales materials.\n- Own content from brief through final delivery for accuracy, clarity, and brand voice.\n- Partner with design to develop visually compelling, on-brand assets.\n- Proactively identify content needs and recommend priorities.\n- Support internal communications for clarity and consistency.\n- Own execution of B2B marketing campaigns from planning through launch.\n- Manage timelines, assets, and cross-functional coordination for timely delivery.\n- Execute content distribution across LinkedIn, website, email, and more.\n- Identify gaps, follow up with stakeholders, and keep initiatives moving.\n- Execute Google Ads campaigns with setup, asset coordination, keyword alignment, and monitoring.\n- Apply established frameworks to build and optimize monthly campaigns.\n- Support LinkedIn Ads campaigns from creative coordination to setup.\n- Monitor paid media performance and optimize for results.\n- Develop thought leadership content supporting ampliFI’s positioning in financial services and loyalty.\n- Synthesize competitive research, industry insights, and product capabilities into performance-driven content.\n- Take initiative identifying topics and opportunities to strengthen ampliFI’s voice.\n- Maintain and update website content for clarity, engagement, and SEO/AI search.\n- Track and report on content and campaign performance across channels and benchmarks.\n- Monitor trends and proactively recommend optimizations.\n- Use data to refine messaging, content, and campaign execution over time.\n\nRequirements\n- Bachelor’s degree in Marketing, Communications, or related field OR equivalent experience.\n- 3–5 years in B2B content or digital marketing.\n- Hands-on experience managing Google Ads campaigns.\n- Exceptional writing and editing with strong storytelling across formats.\n- Experience creating campaigns that drive measurable growth and engagement.\n- Proficiency with Google Analytics, Google Ads, WordPress.\n- Excellent organization with ability to manage multiple projects and deadlines.\n\nNice to Have\n- Experience with LinkedIn Ads or other paid social platforms.\n- Background in financial services, payments, fintech, or loyalty/rewards.\n- Familiarity with Adobe Creative Cloud.\n- Experience in a lean marketing team with broad ownership across channels.\n\nBenefits\n- Competitive pay plus 401(k) with employer match.\n- Medical, dental, vision, and life insurance.\n- Voluntary café plans, including life, accident, hospital, and parking/transit options.\n- Tuition Reimbursement.\n- Paid time off, holidays, and parental leave.\n- Employee Assistance Program.\n- Hybrid work environment with flexible hours.\n- Onsite gym access and snacks.\n- Employee recognition programs.\n- Growth opportunities within a supportive, team-oriented environment.\n- ampliFI Loyalty Solutions embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills to maximize impact.
ampliFI Loyalty Solutions logo

ampliFI Loyalty Solutions

4.3 Glassdoor

ampliFI Loyalty Solutions is an industry-leading loyalty and engagement program provider specializing in data-driven, custom rewards programs for financial institutions nationwide. With over 27 years of experience, ampliFI designs branded loyalty programs tailored to each financial institution’s unique needs and offers seamless integration options with existing processing relationships.ampliFI’s innovative platform includes Real-Time Rewards, unique earning and redemption opportunities, enterprise engagement, and dedicated cardholder support. ampliFI empowers clients to customize their programs in alignment with market strategies and provides robust analytics to drive positive ROI. Based in Naperville, IL, ampliFI operates with a PCI-compliant approach and maintains an on-site customer contact center. Notably, ampliFI serves and influences over 11 million cardholders and is the exclusive domestic provider for loyalty programs with Visa.

Founded in 2008
Naperville, Illinois, USA
137 employees (7 in marketing)
84% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
29.2%
Direct
46.3%
Referral
6.2%
Social
16.6%
Paid
1.5%

Headcount Trend

Current headcount: ~137

Marketing Team

Marketing Team Size
5 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Undisclosed, 2 years ago

Funding History

  • Apr 2024
    Undisclosed