Responsibilities

• Cross-channel measurement and performance insights: Own the shared measurement framework and recurring readouts across Linktree’s content program, identifying what is working, which audiences we are reaching, and where gaps exist.
• Testing and learning agenda: Partner with channel owners to design pilots, defining the hypothesis, audience, success measures, and analysis plan upfront.
• Insight synthesis and recommendations: Turn complex findings into clear internal recommendations and evidence-backed external story opportunities. Explain what the evidence shows, why it matters, what its limitations are, and which team is best placed to act on it.
• Audience, cultural, and competitive intelligence: Combine audience research, broad social listening, search behavior, community signals, competitor activity, and cultural trends to identify meaningful shifts and opportunities relevant to Linktree.
• Cross-functional partnership: Work closely with Social & Content, Comms, PMM, Growth, Creative, Creator Partnerships, and data partners so insights become usable across the business.

Requirements

• 5-7 years in audience insights, content measurement, marketing analytics, social intelligence, or research.
• Experience building measurement frameworks, research plans, or audience-insight programs.
• Experience partnering with Data Science or Analytics to define questions and request the right analysis.
• Experience creating dashboards and reports, and reading and interpreting social data, social listening tools, search data, and audience insights.
• A strong ability to separate signal from noise and explain what the team should do next and why.
• Strong editorial judgment and the ability to recognize which findings are credible, differentiated, and relevant enough to become a story.
• Experience evaluating performance across multiple channels, audiences, or campaigns.
• Strong writing and synthesis skills, able to turn complex analysis into a concise recommendation.
• Ability to work across multiple teams and translate business goals into clear content recommendations.
• Strong curiosity and judgment about which findings are meaningful, actionable, and supported by enough evidence to inform a decision.

Preferred

• Experience in SaaS, consumer tech, the creator economy, small business marketing, or digital products.
• Experience with proprietary data, research reports, trend reports, customer stories, or editorial franchises.
• Familiarity with SEO, AEO, product analytics, or analytics platforms.
• Experience partnering with data scientists, comms teams, or growth teams.

Benefits

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.