Responsibilities

• Serves as the strategic steward of Subaru brand assets, setting priorities and governance to ensure consistent, compliant use of trademarks, logos, and related intellectual property (IP) across Subaru of America (SOA), retailers, licensees, agencies, and external partners.
• Leads the growth strategy for SOA’s consumer products licensing program, including category planning; portfolio and pipeline management; opportunity assessment; business case development; and alignment with brand, customer, and revenue objectives. Works closely with Subaru's parent company (Subaru Corporation [SBR]) in Japan on coordination and alignment with all brand licensing functions.
• Develops and leads trademark protection, online brand enforcement, and anti-counterfeiting strategies to identify, investigate, escalate, and address unauthorized, infringing, and counterfeit uses of Subaru IP in partnership with SOA Legal, internal stakeholders, and external vendors.
• Leads Subaru’s online brand protection vendor strategy and relationship management, including priority setting, service-level oversight, performance evaluation, and reporting against key performance indicators (KPIs).
• Manages Subaru’s brand registry administration and marketplace enforcement programs across key e-commerce platforms, including approvals, notice-and-takedown activity, unauthorized seller escalation, enforcement workflows, and risk-based decision-making.
• Sources, evaluates, and leads or supports the negotiation and execution of licensing agreements with new and existing licensees in partnership with SOA Legal and internal stakeholders, including business terms, category scope, quality requirements, royalty considerations, and brand-use protections.
• Reviews and approves licensed product concepts, promotional merchandise, designs, and asset use to ensure compliance with Subaru brand standards, style guide requirements, product quality expectations, and IP protections.
• Oversees licensing program operations and performance, including licensee management, product approvals, systems and tools, asset distribution, royalty reporting, compliance coordination, audit support, forecasting, launch readiness, and overall administration of the program, including Subaru Gear.
• Oversees internal SOA use of trademarks, logos, and other brand assets for promotional merchandise, employee programs, and events, and provides brand-use guidance, approvals, and recommendations as needed.
• Provides guidance to Subaru employees, retailers, owners, and owner groups on trademark use, brand standards, style guide compliance, and corrective action related to unauthorized or non-compliant asset use.

Requirements

• Strong interpersonal, relationship-building, negotiation, and influencing skills, with the ability to work effectively across internal stakeholders, licensees, legal partners, retailers, agencies, and external vendors.
• Excellent verbal and written communication skills, with the ability to clearly convey brand standards, licensing requirements, intellectual property (IP) considerations, business recommendations, and program updates to a range of audiences, including management.
• Strong ability to work effectively with Subaru's parent company (Subaru Corporation [SBR]), with an understanding of Japanese business culture.
• Strong analytical, problem-solving, and decision-making skills, including the ability to assess risk, interpret performance and royalty data, identify trends, prioritize opportunities, and translate insights into actionable recommendations.
• Strong project and program management skills, with the ability to manage multiple priorities, deadlines, stakeholders, and workstreams in a fast-paced, matrixed environment.
• Business and financial acumen, including experience supporting business cases, evaluating commercial opportunities, and understanding the financial drivers of licensing, partnerships, and revenue performance.
• Strong attention to detail and sound judgment when reviewing creative assets, product submissions, contracts, royalty-related materials, and enforcement matters.
• Working knowledge of trademark, copyright, licensing, IP protection, and brand-use principles as applied to consumer products, promotional merchandise, marketing materials, and e-commerce channels.
• Experience managing or supporting consumer products licensing programs, licensee relationships, contract-related workflows, product approval processes, and royalty reporting or compliance activities.
• Familiarity with online brand enforcement, e-commerce marketplace tools, brand registry programs, notice-and-takedown processes, anti-counterfeiting practices, and performance reporting.

Preferred

• Experience in automotive, consumer products, retail, or other brand-driven environments with complex trademark, product approval, and partner management requirements preferred
• Experience developing or scaling consumer products licensing programs, including category expansion, partner sourcing, and performance management preferred
• Experience working with external enforcement vendors, outside counsel, agencies, or marketplace platforms on trademark protection, infringement response, and anti-counterfeiting matters preferred
• Familiarity with licensing management systems, royalty reporting tools, rights management workflows, or related operational platforms preferred
• Demonstrated ability to operate effectively in a matrixed organization, lead cross-functional initiatives, and translate market or performance insights into business recommendations preferred
• EDUCATION & EXPERIENCE REQUIREMENTS: Bachelor's degree with 6-8 years of work experience.

Benefits

• Total Rewards & Benefits: - Medical, Dental, Vision Plans - Pension, Profit Sharing, and 401K Match Offerings - 15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays - Tuition Reimbursement Program: $15,000 yearly benefit - Vehicle Discount Programs Learning & Development: - Professional growth and development opportunities - Direct partnership with senior leadership - Formal Mentorship Program - LinkedIn Learning License Visit our careers landing page for additional information about our compensation and benefit programs.