Responsibilities

• Own overall site revenue, conversion rate, and AOV performance, including Shop app and agentic commerce channels
• Identify and execute growth initiatives across merchandising, marketing, and user experience
• Monitor weekly performance metrics and adjust strategy accordingly to meet and exceed revenue targets
• Oversee site merchandising strategy, category structure, and product placement to maximize discoverability and sales
• Ensure optimal product discovery, category organization, and promotional visibility across all digital touchpoints
• Improve customer journeys and conversion paths through data-informed decision-making
• Optimize product detail pages (PDPs) and content experiences to drive purchase intent along with the Consumer Experience Partner
• Lead homepage, landing page, and category content strategy in alignment with brand and commercial priorities
• Partner with creative and marketing teams to ensure consistent brand storytelling across all digital surfaces
• Develop content strategies that drive product education, brand affinity, and conversion

Requirements

• 10+ years of experience in ecommerce, digital marketing, or DTC roles within the CPG industry
• Proven track record of owning and growing ecommerce revenue at scale in a DTC environment
• Deep, hands-on Shopify expertise
• Demonstrated experience managing performance marketing channels or agencies (Meta, Google, Programmatic) — either directly or in close partnership with agency teams
• Experience with affiliate marketing programs and platforms
• Strong background in customer acquisition strategy and paid media planning
• Experience with email marketing platforms and lifecycle/retention programs
• Experience leading A/B testing and CRO programs with demonstrated results
• Demonstrated AI deployment in DTC + familiarity with agentic commerce and AI answer engines

Preferred

• Preferred: experience in travel goods, luggage, accessories, or adjacent lifestyle CPG
• Preferred: familiarity with agentic commerce, conversational commerce, or emerging shopping surfaces
• Preferred: experience working within a global DTC structure and navigating regional/global alignment

Benefits

• A Culture Built for Growth: We believe in collaboration, accountability, innovation, and continuous improvement. We move fast, support one another, and challenge ourselves to keep evolving.
• Flexibility & Wellbeing: Flexible Time Away, company-paid holidays, and hybrid work flexibility.
• Comprehensive Benefits: Medical, Dental, Vision, Health Savings Accounts, and wellness programs.
• Invest in Your Future: 401(k) company match.
• Community & Connection: Employee-led engagement initiatives focused on wellbeing, collaboration, and creating a workplace where everyone belongs.