Consumer Marketing Specialist

Fort Wayne, IN (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Shape and focus consumer marketing support for members by coordinating with cross-functional teams, driving ROI-backed programs, and pushing adoption of strategic marketing initiatives.

  • Shape and drive member-focused programs across cross-functional teams to improve retention and acquisition.
  • Recommend and back marketing solutions with ROI data to boost program adoption.
  • Manage priority initiatives with a proactive, member-first communication approach.

Job Description

Responsibilities

  • Serve as a marketing consultant to members and field staff, identifying opportunities to strengthen consumer marketing strategies.
  • Recommend, sell, and support marketing solutions customized to store objectives, including retention and acquisition approaches.
  • Work closely with cross-functional partners (Ecommerce, Print Production, Merchandising, Sales) to strengthen communication and alignment in support of members.
  • Maintain consistent communication with members of all sales volumes to promote participation in marketing programs. Increase adoption of marketing initiatives by demonstrating ROI and providing data-backed recommendations.
  • Manage special projects as assigned by the Consumer Marketing Supervisor,
  • Prioritize workload effectively and maintain a proactive, member-first approach.

Requirements

  • 2+ years experience in consumer sales and/or customer service

Preferred

  • Bachelor's degree in Sales, Marketing, Business, or related field; or equivalent related experience.
  • Additional training or certifications in sales, marketing, or customer engagement.
  • Familiarity with marketing channels such as print, digital, email, social media, websites, loyalty programs, and ecommerce.

Benefits

  • Full insurance benefits package including Medical, Dental, & Vision
  • Paid time off to foster work/life balance
  • Profit sharing
  • Bonus Pay opportunities
  • Retirement funding opportunities
  • Education reimbursement
  • Health club reimbursement
  • Career advancement opportunities
Do it Best logo

Do it Best

Based in Fort Wayne, Ind., we are the only U.S.-based, member-owned, comprehensive and fully integrated hardware, lumber and building materials buying cooperative in the home improvement industry. With annual sales of nearly $5 billion, we are proudly serving thousands of member-owned locations throughout the United States and more than 50 other countries.In addition to our low up-front prices, we provide our members with consistently high year-end rebates—more than $1 billion in the last decade—which enables them to reinvest in their stores by expanding merchandise selection through additional locations and making capital improvements.We have a long-standing history of strength and stability, driven by our industry-leading lowest cost of operations—just 2.12% for the 2017 fiscal year. We continue to maintain the highest credit rating in our distribution channel.Interested in joining our team? With a variety of different disciplines and opportunities to explore new roles, you can find a career with us that brings out the best in you. Visit www.doitbestcareers.com to learn more.

Founded in 1945
Fort Wayne, Indiana, USA
1.6K employees (174 in marketing)

Traffic Signals

Monthly Visitors
14.9K
Traffic Source Mix
Search
25.9%
Direct
62.4%
Referral
8.5%
Social
1.4%
Paid
1.5%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
147 (9% of company)

Recent News