Coloplast A/S

Consumer Marketing Manager

Minneapolis, MN (Hybrid)

$119K/yr – $170K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the long term Ostomy Care consumer growth plan in the US, turning clinical insights and community advocacy into a cohesive brand journey from acquisition to loyalty, with launches and budget oversight.

  • Growth strategy and consumer marketing ownership across barriers, pouches, post-acute transition, and product launches.
  • Brand positioning, messaging, and consumer materials aligned with medical affairs, payers, and community events.
  • Cross-functional leadership on budget, launches, and channel-ready assets with Sales, CX, digital, and MarCom.

Job Description

  • Lead the execution of our 5-year, Impact 4 strategy for Ostomy Care, with focus on identified growth opportunities with consumers for ostomy products across barriers and pouches and supporting products
  • Develop and lead consumer marketing strategies focused on consumer acquisition, leading to achievement of growth targets in the US business
  • Define and own brand positioning and messaging frameworks across all consumer touchpoints
  • Own the consumer journey strategy from post-acute transition through long-term community use, ensuring a cohesive experience that drives product adoption and brand loyalty
  • Analyze the competitive landscape and consumer trends to inform strategic decisions, deriving insights from market research, collaboration and event execution
  • Lead the development of consumer-facing materials to support product campaigns, product education, and product commercialization in collaboration with internal partners
  • Identify consumer association, advocacy, ambassador, and community event opportunities that can support product education, brand preference, and community growth; develop execution plans in partnership with appropriate internal teams
  • Lead product launch process for consumer-focused product launches
  • Define KPIs and evaluate performance of community growth initiatives, including acquisition, conversion, retention, campaign engagement, product mix, channel performance, and business impact
  • Partner with Customer Experience Marketing, digital, database, service, and MarCom teams to develop product messaging, campaign inputs, and channel-ready assets that support community growth objectives

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Roles Posted (Last 30 Days)
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