Responsibilities

• Customer & Audience Insights Bring quantitative and qualitative insights into daily decision-making across the organization. Design and execute research initiatives using multiple methods (e.g., surveys, interviews, observations, UX research, secondary data, syndicated sources). Triangulate insights from varied data sources to build holistic stories and strategic recommendations. Identify emerging trends, unmet needs, and segmentation opportunities to guide marketing, brand, and enrollment strategies. Performs other job-related duties as assigned. Market Research & Competitive Intelligence Support and occasionally lead research projects that assess market conditions, competitor positioning, and category trends. Collaborate with internal and external research partners to execute high-quality studies that address specific business questions. Connect research initiatives across teams to avoid duplication, increase efficiency, and maximize impact. Translate findings into data-driven recommendations for growth, differentiation, and prioritization. Brand & Messaging Partnership Work closely with the marketing, brand, and communication teams to inform brand positioning and campaign strategy. Transform research findings into compelling narratives using clear storytelling, data visualization, and business-relevant framing. Provide evidence-based guidance on messaging, creative concepts, and go-to-market decisions. Cross-Organizational Collaboration Build strong relationships across marketing, enrollment, academic programs, and strategy teams. Help stakeholders turn ambiguous questions into structured research plans. Communicate project progress and outcomes clearly, aligning with partners at each stage. Facilitate broader organizational understanding and adoption of insights.

Requirements

• Bachelor’s degree in marketing, business, research, analytics, social science, or related field.
• 2+ years of experience in market research, especially in competitive analysis and brand health consumer insights, or experience management.
• Experience with Brand Health study execution, survey, reporting. Including, brand consideration, awareness, equity, relevance, perception, preference
• This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Preferred

• Master’s degree in marketing, business, communications, social science, or related field.
• 5+ years of experience in market research, consumer insights, or audience strategy roles.
• Experience in higher education, adult learning, or mission-driven organizations.

Benefits

• This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.