Consumer Insights Lead (Starlink) at SpaceX | Bastrop, TX

SpaceX

Consumer Insights Lead (Starlink)

Bastrop, TX (Hybrid)

Salary Not AvailableSenior Level

Posted 4 months ago

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Job Summary

Lead Starlink’s consumer insights program to drive funnel optimization and growth across acquisition, checkout, and activation.

Own and drive the consumer insights program for Starlink’s D2C business, from research design to actionable recommendations.
Must-have: 3+ years leading consumer research and insights programs in consumer tech, e-commerce, or subscriptions.
Standout: Proven ability to translate personas, journeys, and dashboards into measurable funnel improvements.

Job Description

Responsibilities

Lead the consumer insights program for Starlink's direct-to-consumer business — designing and executing research programs to uncover actionable insights.
Develop rich customer personas, journey maps, and segmentation to guide growth, marketing, product, and experience decisions.
Drive measurable improvements via A/B testing, personalization, messaging, content, and UX changes based on insights.
Own Starlink.com conversion and funnel KPIs, improving acquisition and checkout flows through content, messaging, and e-commerce enhancements.
Conduct ongoing customer research to uncover needs, pain points, and behaviors; maintain personas for segmentation and journey mapping.
Build and execute a high-velocity experimentation roadmap grounded in customer insights from hypothesis to scaling.
Collaborate with Product, Design, Engineering, Marketing, and Operations to translate insights into landing pages and checkout experiences.
Maintain customer testing programs to infuse feedback into product and funnel decisions.
Create dashboards connecting behavioral data with qualitative insights to guide prioritization and impact, and present findings to executives.

Preferred

3+ year of hands-on experience leading consumer research and insights programs (consumer tech, e-commerce, or subscription businesses preferred)
Demonstrated success running and analyzing large-scale A/B tests and experiments
Advanced SQL skills and experience building funnel dashboards; Python experience is a plus
Proven success in funnel optimization, checkout improvement, and subscription growth; 1+ year in early/growth startups with lean teams
Distinctive business judgment and communication skills
Excellent project management, problem solving and analysis skills
Excellent storyteller with strong written and verbal communication — able to influence executives and cross-functional partners
Technical background or experience working with engineering/design teams on web product development
Experience in early-to-growth stage environments with lean teams
Bachelor's degree; 1+ years cumulative work/internship in consumer insights, market research, growth experimentation, A/B testing, and driving conversion metrics

SpaceX

3.8 Glassdoor

SpaceX designs, manufactures and launches the world’s most advanced rockets and spacecraft. The company was founded in 2002 by Elon Musk to revolutionize space transportation, with the ultimate goal of making life multiplanetary. SpaceX has gained worldwide attention for a series of historic milestones. It is the only private company ever to return a spacecraft from low-Earth orbit, which it first accomplished in December 2010. The company made history again in May 2012 when its Dragon spacecraft attached to the International Space Station, exchanged cargo payloads, and returned safely to Earth — a technically challenging feat previously accomplished only by governments. Since then Dragon has delivered cargo to and from the space station multiple times, providing regular cargo resupply missions for NASA.For more information, visit www.spacex.com.

Founded in 2002

Hawthorne, California, USA

17K employees (677 in marketing)

www.spacex.com

69% recommend to a friend

75% CEO approval