Consumer Go-to-Market Marketing Manager

Austin, TX (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 7 days ago

Job Summary

Own and lead integrated Go to Market campaigns for AMD-powered laptops, translating product and AI capabilities into clear consumer benefits across multiple channels while managing schedules, agencies, and performance improvements.

  • Own consumer content across campaigns, AMD.com, social, influencer programs, retail, email, and related touchpoints.
  • Use performance data and AI tools to speed, improve quality, and scale programs.

Job Description

Responsibilities

  • Lead integrated Go to Market marketing campaigns that drive awareness, consideration, and demand for AMD-powered laptops.
  • Partner with internal stakeholders to deliver consistent consumer experience across AMD and partner marketing.
  • Translate AMD product and AI capabilities into clear, relevant consumer benefits and reasons to buy.
  • Own consumer content across campaigns, AMD.com, organic social, influencer programs, retail syndication, email, and related campaign touchpoints.
  • Build workback schedules, manage agencies and approvals, anticipate risks, and drive complex programs to completion with minimal supervision.
  • Use performance data, AI tools, and repeatable workflows to improve the speed, quality, and effectiveness of marketing programs.

Requirements

  • Experience in consumer, integrated, digital, or campaign marketing.
  • Demonstrated success leading multi-channel marketing programs from concept through measurable results.
  • Strong project and program management skills.
  • Experience across several of the following: web, content marketing, organic social, influencer marketing, retail content, email, or partner activation.
  • Experience managing agencies, vendors, creators, or external partners.
  • Strong written, verbal, presentation, and executive communication skills.
  • Demonstrated curiosity about AI and experience applying—or independently learning to apply—AI tools to improve the speed, quality, or efficiency of your work.
  • Practical experience using generative AI, workflow automation, and modern project management tools.
  • Experience in technology, consumer electronics, PCs, gaming, AI, or software is preferred.
  • This role is not eligible for visa sponsorship.

Preferred

  • Experience in consumer, integrated, digital, or campaign marketing.
  • Demonstrated success leading multi-channel marketing programs from concept through measurable results.
  • Strong project and program management skills.
  • Experience across several of the following: web, content marketing, organic social, influencer marketing, retail content, email, or partner activation.
  • Experience managing agencies, vendors, creators, or external partners.
  • Strong written, verbal, presentation, and executive communication skills.
  • Demonstrated curiosity about AI and experience applying—or independently learning to apply—AI tools to improve the speed, quality, or efficiency of your work.
  • Practical experience using generative AI, workflow automation, and modern project management tools.
  • Experience in technology, consumer electronics, PCs, gaming, AI, or software is preferred.

Benefits

  • Benefits offered are described: AMD benefits at a glance .
  • AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.
  • AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD’s “Responsible AI Policy” is available here.

Marketing Team

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