Responsibilities

• Creating and executing original content (images, short form videos) and responses across Filtrete Brand’s owned social media channels 3-5 times a week to generate awareness and affinity for the brand;
• Partnering with cross-functional team members (e.g., R&D, creative/agency partners) to develop industry-leading creative assets;
• Gathering, analyzing and communicating social media KPIs to stakeholders using native insights, social management and analytic tools, and adjusting plans and content to further drive audience growth and engagement;
• Contributing through leadership for social media and cultural trends that are relevant for the brand; present/socialize trends with division management, marketing teams and R&D;
• Monitoring, listening, interacting and responding to consumers, influencers, and other stakeholders posting comments or questions about air filtration and/or Filtrete ™ brand air filtration products, ensuring brand voice and quality standards are met during these interactions;
• Assisting with the brand’s paid social media strategy.