Responsibilities

• Develop product marketing strategies and messaging that increase awareness, consideration, and adoption of E&S Wholesale solutions among agents and brokers.
• Translate market research, customer and partner insights, product information, underwriting appetite, and competitive intelligence into clear, audience-focused stories.
• Partner with business leaders and cross-functional teams to identify priorities, define desired outcomes, and recommend marketing investments.
• Create project briefs and guide work with creative, content, digital, media, public relations, and channel partners.
• Support integrated campaigns across email, web, paid media, social, public relations, print, events, and other relevant channels.
• Build thought leadership and partner-facing content that demonstrates Nationwide’s expertise and differentiated value.
• Use performance data and market feedback to optimize campaigns, improve the partner experience, and inform future plans.
• Identify process, technology, and capability improvements that make marketing more effective and easier for partners to engage with.
• Build trusted relationships across marketing, product, underwriting, distribution, and business leadership.
• Stay current on E&S market dynamics, competitive trends, product priorities, and the evolving needs of wholesale partners.

Requirements

• Experience developing and activating integrated marketing or product marketing strategies.
• Strong ability to turn complex products, market insights, and business goals into clear positioning and compelling messaging.
• Experience collaborating with cross-functional teams and external or internal creative, media, digital, content, or communications partners.
• Comfort using performance data and customer insights to make decisions and improve outcomes.
• Strong communication, project management, and stakeholder-influence skills.
• Insurance, financial services, B2B, partner marketing, or experience marketing to distribution channels is helpful—but not the only path to success.
• Education : Bachelor’s degree in marketing, business administration or related field preferred. Master’s degree is a plus.
• License/Certification/Designation : Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails or is unable to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
• Experience : Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.
• Knowledge, Abilities and Skills : In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers. Knowledge of project leadership concepts and methodologies. Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships. Ability to lead and prioritize projects. Ability to function independently or in a team environment with limited supervision. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities.

Preferred

• Master’s degree is a plus.
• Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus.
• Additional licensing may be required to hold this position; and associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit.

Benefits

• We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more.