Responsibilities

• Develop original social-first concepts and campaigns that range from always-on content to larger tentpole ideas and earned-led activations
• Generate ideas independently and collaboratively, contributing meaningfully to brainstorms and helping lead internal ideation sessions
• Create content tailored to the nuances of each platform, with a strong understanding of how audiences consume content across Instagram, TikTok, Facebook, YouTube, YouTube Shorts, Pinterest and emerging channels
• Identify and translate cultural moments, platform trends, creator behaviors, and audience insights into opportunities for our clients that make sense for the brand
• Work within established brand and social strategies to develop ideas that are both creatively compelling and strategically sound
• Bring ideas to life through hands-on content creation, balancing conceptual thinking with executional excellence
• Be willing to step in front of the camera from time to time—whether for creator-style content, trend participation, or helping bring an idea to life
• Capture content using a variety of production approaches—from lo-fi iPhone content and creator-style videos to larger-scale studio and on-location productions
• Present concepts, creative rationale, and finished work directly to clients with confidence and professionalism
• Build trusted relationships with clients, incorporating feedback while advocating for strong creative solutions

Requirements

• 2+ years’ experience working within a content team – whether at an agency, content studio, or in-house for a brand
• A portfolio demonstrating strong conceptual thinking alongside hands-on execution across a variety of social formats
• Proven experience developing ideas from initial concept through final delivery
• Deep knowledge of social platforms, internet culture, creator ecosystems and evolving content trends
• Experience creating organic social content designed to drive engagement, participation and cultural relevance
• Strong skills in short-form video creation, including vertical video shooting, editing, and optimization for platform best practices
• Proficiency with content creation tools such as Adobe Creative Suite (including Photoshop and Premiere Pro) and comfort working with mobile-first editing platforms
• Photography and photo editing experience, with an eye for composition, storytelling, and capturing authentic moments
• Strong writing skills, including the ability to write concepts, scripts, beat sheets, creative rationales, and presentation materials
• Experience participating in or leading brainstorms and developing creative ideas in a collaborative environment

Preferred

• Experience working on large, high-profile brands is a plus
• Experience developing creator-led, earned-first, or integrated social campaigns is a plus
• Any additional creative pursuits – filmmaking, music, illustration, fashion, photography, gaming, LEGO building, or something entirely unexpected – are always welcome!