Responsibilities

• Own day-to-day management of KontrolFreek’s core social platforms (X, Instagram, TikTok, YouTube, and support for Discord), ensuring consistent, high‑quality, platform‑native output.
• Execute against a content calendar while leaving room for timely, reactive posts.
• Engage directly with our community—responding to comments, replies, and DMs in a way that reflects our brand voice and builds loyalty.
• Surface recurring questions, themes, or issues to the broader team.
• Support and grow community spaces (e.g., Discord, FreekNation initiatives), fostering meaningful interaction and feedback loops between players and the brand.
• Help organize community activations (UGC prompts, “best plays,” setup posts) and ensure they show up on social.
• Maintain and evolve KontrolFreek’s tone of voice across platforms: competitive, a bit chaotic, but credible and player‑first.
• Adapt voice to platform and context without losing the core brand personality.
• Create and contribute to multiple original content pieces per day (short-form video, reactive posts, memes, simple graphics, copywriting), optimized for each platform’s algorithm and audience behavior.
• Be comfortable being part of the content when needed (POV, voiceover, on-camera moments).

Requirements

• Proven experience managing social media accounts and/or online communities for a brand, creator, or org—ideally in gaming, esports, or adjacent youth culture.
• Track record of publishing content that performs (you should be able to show posts or campaigns you’ve run and why they worked).
• Deep understanding of the attention economy and how brands compete in feeds today.
• Strong instincts for internet culture, gaming trends, and platform behaviors (especially TikTok, Instagram Reels, X, YouTube Shorts).
• Comfortable creating short-form video (shooting, basic editing in mobile apps or simple tools).
• Solid copywriting skills—hooks, captions, replies that feel human and on‑brand.
• Meme fluency and basic graphic design skills (Canva/Adobe, etc.).
• Willing and able to be part of the content at times (POV, reactions, voiceover; occasional on-camera appearances).
• Moves quickly and confidently: you can spot an opportunity and execute content while it’s still relevant.
• Proactive, not reactive: you don’t wait for briefs; you bring ideas and opportunities to the table.