Responsibilities

• Report to Brand Narrative Manager for all social media activities, with a dotted line to the VP of Brand and Marketing to support communications and PR efforts
• Responsible for internal PR coordination with agencies to support local property operations including but not limited to project management, gathering stakeholder input to inform press communications (menu updates, team bios, etc.), scheduling interviews, and preparing editor briefing sheets for interviews and hosted stays
• Analyze media performance using Google Analytics to identify outlets driving high-quality web traffic and engagement
• Draft award and conference/event speaker submissions for the corporate office and leadership team
• Contribute to editorial and creative calendar planning, as well as pitch theme development
• Responsible for day-to-day social media operations, including posting, engaging with comments/direct messages, and identifying appropriate UGC to repost
• Review photo and video content library and propose new posts based on needs
• Assist in the development and maintenance of social content calendars, including sourcing image/video, pitching theme ideas, and occasional copy editing
• Manage existing influencer relationships and propose new ones
• Track all influencer activities from initial reach out through deliverables

Requirements

• 2-4 years full time professional work experience, preferably at a PR/social media agency
• Prior experience at a PR agency in a client-facing role
• Prior experience interacting with media/journalists
• Prior experience managing Instagram, Facebook, TikTok and Pinterest for a brand
• Master communicator, ideally with a communications or English degree or supporting certifications
• Pulse on current social media trends and ability to adapt them to our brand
• Proficient copywriter
• Experience working with and pitching media for luxury, hospitality and/or wellness brands
• Video editing and graphic design proficiency (to support in social asset creation) including familiarity with Canva, Figma and Adobe programs

Preferred

• Commitment to a healthier living environment and embracing the Sensei Way and philosophy espoused and science identified in Dr Agus' teachings and writings
• Collaborative mentality and the ability to recognize how to get things done as a team
• Self-confidence and composure to accept critique, process it, and apply the learnings to improve
• Resourceful and adaptable, understanding that a big idea can come from anywhere
• Open to learning, developing new skills and professional experiences
• Loves a good challenge
• A strong sense of curiosity
• Embraces feedback and constantly seeks to improve
• Collaborative and knows how to get things done as part of a team

Benefits

• Robust and comprehensive Health Insurance
• Medical (100% paid HMO), Dental, Vision, Life, Disability insurance and Voluntary Insurance Plans
• Employee Assistance Program
• 401k Plan Matching
• Tax Savings Benefits Plans
• Pre-tax 401k Matching Plan
• Healthcare Flexible Spending Account (FSA) Saving Plan
• Wellbeing Benefit - Monthly allowance for wellness/wellbeing related expenses
• Employee Discount Program