Community and Social Coordinator

Responsibilities

• Create fresh, original and engaging content for multiple social media platforms, including Facebook, Instagram, TikTok, and others
• Develop and implement social media strategies to enhance brand awareness, drive engagement and increase traffic to our websites and showrooms
• Maintain a comprehensive content calendar to ensure consistent postings, timely content delivery and alignment with our broader marketing campaigns and promotions
• Work closely with store teams tobrainstorm ideas and develop high-quality content
• Analyze social media performance and competitive data, providing monthly reports, insights and recommendations to optimize our efforts
• Actively engage with our online communities, responding promptly and courteously to comments, questions, tags or concerns
• Employ social listening techniques to report the pulse of important conversations
• Coordinate and attend community and store events to foster relationships and capture visuals
• Manage content distribution for our multiple Google Business Profiles
• Ensure all store information is up to date and accurate across all social channels and GBPs

Requirements

• Bachelor’s degree in marketing communications, advertising, PR or similar
• Minimum of two years of social media experience with demonstrated success in driving engagement and followers
• Automotive and/or advertising copywriting experience is a huge plus

Preferred

• Ability to multitask and manage multiple stores and social channels simultaneously
• Excellent creative writing skills with a keen eye for design
• Effective time management and meticulous attention to detail
• Superior organization and planning skills to keep content calendar active while maintaining necessary compliance
• Self-starter with a positive attitude, healthy sense of urgency and superior work ethic
• Exceptional camera skills and ability to create eye-catching, on-brand visuals and videos
• Strong knowledge of photo and video editing software or apps
• Proficient in using social media management and analytics tools

Benefits

• Full complement of health insurance benefits
• Paid Time Off in first year of employment (12, 16, 20 days annually)
• Paid holidays and community service day
• 401(k) with company match
• Paid parental leave