Responsibilities

• Build and maintain relationships with key community partners, civic groups, faith-based organizations, and media outlets to promote fostering and adopting in the five-county area.
• Organize and track foster and adoptive parent recruitment activities including marketing, analyzing client needs and demographics to determine recruitment goals, researching target populations and locations to determine where best to initiate recruitment initiatives, and seek opportunities to conduct presentations and participate in speaking engagements that enhance community awareness and increase recruitment potential.
• Partner with Community Affairs and leadership to implement and track recruitment activities, including presentations, media interviews, social media initiatives, events, web-based, and earned media opportunities.
• Conduct data and market analysis, interviews with key informants, and report findings to leadership.
• Identify potential foster homes for specific age ranges, special needs, large sibling groups, and special population groups; identify homes with one stay-at-home parent or retired caregivers; identify homes in school areas; identify foster parents with relevant educational background for developmental needs.
• Develop Recruitment Plans targeting specific populations and submit quarterly/monthly/annual plans to appropriate directors.
• Conduct foster parent orientations and PRIDE Training for prospective foster and adoptive parents.
• Articulate needs and expectations of Kids Central to potential parents and partner agencies.
• Develop tracking and reporting documents showing trends, patterns, and outcomes monthly.
• Create speeches and presentations for community groups, businesses, and churches; write media advisories, press releases, news stories, blogs, and success stories.

Requirements

• Bachelor’s degree in marketing, Communications Advertising, or related field
• Minimum of 4 years’ experience
• Member of Florida Public Relations Association (FPRA) preferred
• Accredited in Public Relations by FPRA highly desired
• Experience in Child Welfare is preferred
• Ability to clear a Level II Background Screen
• Valid Florida driver’s license and insurable by agency’s current insurance carrier

Preferred

• FPRA membership preferred
• Accredited in Public Relations by FPRA highly desired
• Experience in Child Welfare is preferred

Benefits

• comprehensive compensation package including medical, dental, vision, life insurance, 401(k) with company match, and a generous paid time off allotment.