Community Relations Representative

Bay City, MI (Unknown)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive local orthodontic referral growth by building a partner network and leading community-focused marketing across Smile Doctors\' clinics.

  • Build and maintain relationships with dentists, healthcare partners, schools, and community groups to generate referrals.
  • Must-have: One year of B2B or field marketing experience focused on relationship-building and referrals.
  • Standout: Partner with Regional Manager to execute multi-channel campaigns and local events.

Job Description

Responsibilities

  • Build and maintain lasting relationships with local dentists, dental offices, healthcare professionals, schools, churches, government agencies, and community businesses to foster a robust referral network for our practices
  • Collaborate with clinic teams to drive referrals and new patient exams to directly impact net production revenue, supporting the overall growth of the practice while primarily targeting dental referrals
  • Partner with the Regional Manager of Sales and Marketing to create and implement marketing strategies (including social media campaigns) that focus on driving patient referrals from local dental offices, schools, and community organizations
  • Develop, manage, and track local marketing budgets for each team/location while holding teams accountable for their monthly spend
  • Host joint events and co-marketing initiatives with local organizations to increase visibility and referrals
  • Participate in community events, health fairs, school programs, and local initiatives to boost brand awareness and build connections with potential referring partners and community members
  • Support clinics with grand openings, special events, and other promotional activities to strengthen ties with the community and attract new patients
  • Manage local marketing campaigns with a focus on referral growth, tracking effectiveness and making data-driven adjustments to ensure success
  • Monitor competitive trends in the local market, particularly in dentistry and community outreach, to keep our referral network thriving
  • Input and maintain accurate and up-to-date records of referral activity, community engagement, and event participation in the CRM system

Requirements

  • High School Diploma or equivalent required
  • External: One (1) year of experience in business-to-business sales, direct to consumer sales, field marketing, or a related field, with an emphasis on relationship-building and referral generation management required
  • Internal: Six (6) months with Smile Doctors or affiliated practice
  • Intermediate knowledge of Microsoft Office products and applications
  • Intermediate knowledge of sales or business management software

Preferred

Benefits

  • Medical, dental, vision and life insurance
  • Short and long-term disability coverage
  • 401(k) plan
  • 3 weeks paid time off in your first year + paid holidays
  • Discounts on braces and clear aligners for you and your family members
Smile Doctors logo

Smile Doctors

3.2 Glassdoor

Smile Doctors, LLC, is the largest ortho-focused dental support organization (OSO) in the U.S. As the fastest-growing network of leading orthodontists with more than 550 convenient locations in 36 states, Smile Doctors has a rich history of developing and growing affiliated practices by providing tools and technology that allow orthodontists to focus entirely on patient care. Smile Doctors is the largest network of Diamond Plus Invisalign® providers and its affiliated orthodontists are proud members of the American Association of Orthodontists, and American Dental Association, and host for the Lecture Center for Orthodontic Excellence. Smile Doctors’ mission is to create confident smiles that inspire the best in patients, each other, and the communities they serve.Smile Doctors-affiliated practices are committed to providing affordable, all-inclusive orthodontic treatment to patients. Smile Doctors’ patient-forward approach and team collaboration result in beautiful, confident smiles and genuine, unforgettable experiences.For more information, please visit: www.smiledoctorspartners.com.

Founded in 2015
Dallas, Texas, USA
935 employees (81 in marketing)
42% recommend to a friend
39% CEO approval

Traffic Signals

Monthly Visitors
87.8K
Monthly Google Ads Budget
$74.9K
Traffic Source Mix
Search
34.4%
Direct
58.8%
Referral
5.1%
Social
1.2%
Paid
0.4%

Headcount Trend

Current headcount: ~938

Marketing Team

Marketing Team Size
73 (8% of company)
Median Career Experience
9 years
Median Tenure
3.4 years

Funding

Total Funding
$550M
Last Raise
$550M
Private Equity, 3 years ago

Funding History

  • Jul 2023
    Private Equity • $550M
  • Jan 2022
    Private Equity
  • Oct 2017
    Private Equity

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