Responsibilities

• Cultivate and manage media relations by engaging with local press, coordinating press releases, and securing positive media coverage to elevate community profile
• Plan and deliver public speaking engagements, presentations, and community events to promote awareness and foster relationships with residents and stakeholders
• Oversee community outreach programs including volunteer initiatives, partnerships with local organizations, and social media marketing campaigns to boost engagement
• Develop comprehensive marketing strategies utilizing digital platforms and traditional channels to attract prospective residents and their families
• Manage social media accounts by creating engaging content, responding to inquiries, and tracking engagement metrics for continuous improvement
• Coordinate public relations efforts by preparing press materials, managing community events, and maintaining positive relationships with media outlets
• Collect data on outreach activities to evaluate effectiveness, inform future strategies, and support fundraising or sponsorship opportunities

Requirements

• An understanding of Medicaid and other state DSHS coverages
• Ability to conduct tours
• Strong media relations skills with the ability to build relationships with journalists and community leaders
• Excellent public speaking and presentation skills for diverse audiences
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for reporting and communication purposes
• Experience in social media management and social media marketing strategies
• Exceptional communication skills with the ability to write compelling content for various platforms
• Strong organizational skills with the ability to manage multiple projects simultaneously within budget constraints
• Ability to work independently while collaborating effectively with team members and external partners

Preferred

• Proven experience in community engagement or public relations within senior living or healthcare settings preferred
• Bilingual abilities are a plus to effectively serve diverse communities
• Demonstrated experience in volunteer management, fundraising efforts, or strategic planning is desirable

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance