Responsibilities

• In coordination with the Director of Marketing and Admissions and community executive leadership, develops and implements a strategic marketing plan with specific goals and tactics based on analysis of the community’s strengths, weaknesses, opportunities, and threats, including analysis of the competition.
• In coordination with the marketing team and life enrichment staff, develops and implements marketing events to attract referrals, potential residents, and families to the community.
• Develops and maintains positive relationships with the local referral network sources, including hospital discharge planners, case managers, trust officers, physicians, social services agencies, clergy, board members, and other long-term care professionals to generate maximum referrals to the community.
• Maintains ongoing relationships with local civic groups, religious organizations, businesses, and nonprofits to communicate the mission and benefits of the community, attending local events as a liaison to local agencies and commissions.
• Conducts tours and ensures community is always presentable for tours, including model and vacant apartments.
• Maintains family and community outreach database and implements electronic marketing communication for distribution to networking contacts and residents/families, as appropriate.
• Supports the Director of Marketing and Admissions to ensure proper documentation of all new residents.

Requirements

• Experience in marketing, communications, or sales (previous senior living or medical industry experience a plus).
• Excellent communication, relationship-building, and customer service skills.
• Excellent interpersonal skills, including the ability to collaborate with management, team members, and referral sources
• Great organization, time management and prioritization abilities

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance